PLAN No. 572. BOOKLET ON MAIL-ORDER BUYING
A Chicago man who had been engaged in the mail-order business for many years, and had become familiar with this work in all its phases, published a booklet of eighty pages, containing valuable information and suggestions to other mail-order agents in regard to buying goods to be used for that purpose.
Following a brief introductory, relating the changes that have taken place in the mail-order business of late years, owing to the changing methods of both factories and stores, the work touched upon securing introductions to the trade; contracts; letters vs. trips; points to be considered before deciding; will cheap goods stay low? buying staple lines; factory trips; depending upon salesmen; trade tips; when to load up; cash and trade discounts; new contracts; the purchasing of novelties; market tours; keen observation; test sales; large profits for all concerned; danger signals; purchasing agency goods; thorough tests; giving out duplicate orders; keeping costs down; your own trade-mark; watch territorial requirements; saving in packaging, etc.
It was just such a booklet as the thousands of mail-order agents in this country will buy and read with profit, and he sold thousands of them for 50 cents a copy.
Any other good mail order agents might record their experience in a similar manner with equally satisfactory results.
PLAN No. 573. MEMORY CULTIVATION
The following is the method employed with profit by a well known eastern man who teaches the cultivation and improvement of the memory. He inserts ads. in all the papers as follows:
“Stop forgetting. It may cost you money. Memory can be perfected by my simple Home Method. Education not necessary. Easy to master. Sent prepaid for 50 cents. SEND NOW TO ——————”
“A good memory worth gold. Helps you succeed—is better than education. MY HOME METHOD easily and quickly applied; easy as reading a book. Send 50 cents for it, prepaid, NOW. Address ————————”
“How is your memory? If it is bad, better it; if it is good, perfect it. MY HOME METHOD gets results. Easiest thing in the world. Send 50 cents NOW; get it prepaid. Address ———————”