PLAN No. 580. THE FARMER WHO USED THE PARCEL POST
In many portions of the country not one farmer in a thousand realizes the importance of the parcel post in the marketing of his products at a profit, but allows untold quantities of the very choicest grades to go to waste. Some of these farmers don’t know, while thousands of others don’t care.
There was one Wisconsin farmer, however, who did know and did care, and he made himself wealthy by utilizing the products that others wasted, and for which city people gladly paid good prices.
He began by making a sausage that was so good and clean and of such fine flavor that people all over the United States began to ask for it. He used the parcel post in delivering this to his customers.
He put up smoked meats that were really smoked, with scented woods that imparted the most delicious flavor. He put up preserves, pickles, canned goods in glass jars, apple and peach butter, dried fruits and many other things, all of which he sent to the city by parcel post, where they commanded prices from 25 to 40 per cent higher than the products of canneries, packing houses, etc. Really fresh eggs, and pure, sweet farm-made butter, also formed a large item in his parcel post sales, while his fruits, all of the better grades, were always in demand. Everything he sold was recognized as honest goods, and these the public will always be glad to pay well for.
And just one little classified ad. in the Sunday edition of the city paper started the demand for his products, but it was an ad. that bore the imprint of honesty and real value, and by more than fulfilling his promises to supply the very choicest of nature’s products for what they were worth.
PLAN No. 581. PURE FRUIT PRESERVES AND JELLIES
The following ad. inserted just once in a Sunday paper published in a Michigan city, brought a near-by farmer’s wife so many orders that she was kept busy for months in filling them by parcel post, and brought her a profit of nearly $1,000.
Encouraged by her success, she enlarged her scope of operations the next season, and every season since then, until she is now in good circumstances. Here are the ads. which brought the business:
“Pure Fruit Preserves—