“I had 1,000 circulars printed, to each of which were attached twenty coupons of the face value of 5 cents each. I then got ten merchants to agree to accept one of these 5-cent coupons at its face value on every dollar’s worth of merchandise purchased for cash, and gave the names of these merchants on the circular, with their agreement to accept the coupons as above stated.
“The regular price of my friend’s preparations was 50 cents each, but I told him to offer the three for $1.00, and give each purchaser $1.00 worth of the coupons besides.
“The way the buyers went for those preparations, when offered in this way, was simply amazing, as they got the three preparations for nothing, since the various merchants gave them back the dollar they had paid for the coupons, and the merchants themselves were well pleased with the effective advertising the plan had given them, since it brought each of them many new patrons.
“But the best part of it was that my friend not only sold this first $1,000 worth of coupons, but a good many thousand more, and gladly repaid my loan in a day or two. Besides, it established his remedies permanently, as people had found out in this way how good they were.”
PLAN No. 53. WOMAN PACKS TRUNKS
A woman left totally unprovided for by her husband, a commercial traveler who died suddenly, had to provide for herself and family.
Discussing with her friends what she could do to make a living, one suggested that she pack trunks for people who did not know how. She had always packed her husband’s trunks.
She acted on this suggestion, and made arrangements with a large hotel to pack trunks for its guests. She furnished bonds to amply protect guests against loss.
Plan No. 53. Her Husband was a Traveling Man