PLAN No. 673. AN ATTORNEY REPRESENTS AN EXTREME POLITICAL PARTY
This man naturally was not content to follow the ordinary conservative lines of winning success. He thought it was for him to represent the extremest in politics, so immediately after graduation he associated with people of that kind. He was always present at their meetings and gave addresses. He championed their cause; and finally, when trouble arose, he was named as their attorney. He entered heart and soul into the fight, and made a reputation in this work.
His ambition was to make his office the headquarters of all labor organizations. In several of his actions he was very successful. He was especially good at gathering evidence, and was a good fighter when it came to court.
In a period of five to six years, he won a national reputation, where attorneys in the class he graduated were scarcely known outside of their own community. He was a man who could not sit still in his office—he had to have something doing all the time, and in his line of work he found opportunity for the true expression of his nature. As a matter of fact, the extreme element found it very hard to obtain the services of an attorney, and especially one who had his views.
PLAN No. 674. ATTORNEY RUNS FARM
This attorney was practicing in a city, but felt that, in order to be assured of a permanent success in that community, it was best for him to have a farm close to the city. He secured a farm and made it his home. It was on an electric line, and this made it easy for him to go to and from the city, to attend to his business. His farm guaranteed him a living each year, and during the time when wheat was up, he made big profits from the sale of it. His living expenses were defrayed by the farm, and, besides he was enabled to save some money each year, and everything that he made from the practice of law was clear profit. This enabled him to champion various causes that otherwise he could not have afforded to do. It placed him in the position of an attorney with a fixed income, and enlarged his field of activities, so that he could build for years along certain lines, which is essential to any professional man’s success. He did not have much capital in the beginning, but he secured the farm on easy terms and was able to pay for it in about five years, and had the farm clear of all debt. He understood well the science of farming, took all the government reports on farming and made himself proficient in that line. He secured many clients in the community where he was farming. This gave him a great advantage over his fellow-members at the bar.
The great trouble with the average lawyer is inactivity, and if he is not active, he is like any other dead man—nobody knows of his whereabouts and cares less, but if he is engaged in doing some collection work, coming in contact some way or other with the public generally, he will have business and it will continue to grow from year to year.
PLAN No. 675. MANUFACTURING, ADVERTISING PLAN
In a city of about 125,000 inhabitants, a complete list of the names of the manufacturers, their addresses and the names of business managers and the telephone numbers was made, each on a card. These cards were arranged alphabetically and a man was put on the ’phone for about ten days inquiring of each firm what articles they manufactured, the trade name of the article being put on the back of the card. The result was that over 1,200 different kinds of articles were made by some 300 manufacturers. Then a dummy, made up, giving a page to the matter, the size of a newspaper, and in the center was placed a cartoon favorable to the manufacturer. This was to be sent to the people in the surrounding towns. Each article made, was listed alphabetically with the name of the article appearing first and after this the name of the company. These 1,500 articles made about two pages of matter. After 2,000 of these were prepared by the printers the salesmen started calling on all manufacturers in the community, at the rate of eight to twelve a day, and presented his proposition to them, which was as follows:
To run in forty papers surrounding the town in which they were located, going to something like 45,000 homes of farmers and people living in small towns. For this they were to pay $10.00 a thousand. Most of the manufacturers, rather than run a line or two, desired to run display, putting in the picture of the article they made and a little statement concerning its virtue of same and giving their addresses.