PLAN No. 736. DIVORCED WOMAN FARMS

This woman was left alone by the desertion of her husband and had two small children to take care of. She endeavored to secure a position in the city, but was unsuccessful, so she made arrangements to rent a farm two or three miles from the city, and near the electric line. It was an irrigated tract, and she went on the farm in the early spring and remained there until late in the fall.

She had had very little farming experience prior to this time, but found that she could not only make a living, but put up many preserves besides, and soon she had four or five hundred dollars to carry her through the winter.

PLAN No. 737. YOUNG LADY ON THE FARM BECAME AMBITIOUS

She became convinced that by making good cottage cheese there would be a ready sale for it, so she prepared to learn all that she could about cottage cheese making. She asked questions of all of those who made it, and she attended every meeting where she could make inquiries about making the cheese. She wrote to the Department of Agriculture for a bulletin of how to make cottage cheese on the farm. From these sources she gained much information and started making the cheese. She put it up in very pretty packages and labeled them, “Cottage Cheese from the Farm Direct to You.”

Those who ate her cottage cheese wanted more. She made a price high enough to net her a very good profit. She placed an ad. in one of the daily papers of the city and secured a good deal of business through it. She delivered her sales by parcel post.

In the beginning prior to advertising, she solicited among her friends by telephone, selecting in this manner people with whom she could get in direct touch from the farm. She secured regular customers through her friends who lived in the city in this manner, and in five or six months she had a steady demand for all the cottage cheese she could manufacture. She claims to make seven or eight hundred dollars a year in this way.

PLAN No. 738. BLUE PRINTS OF FURNITURE BECAME VERY POPULAR

This man made a specialty of making blue prints of different kinds of furniture that could be made at home. He exploited the fact that the ordinary farm conveniences could be made by the man on the farm and much money saved.

If it was a kitchen cabinet, he drew the plan and made a blue print of it, which showed how to put it together. He also wrote a letter of instructions on “What to Do and How to Do It,” and approximately the cost of making the article. He had these blue prints and letters prepared and when inquiry was made for these plans, for which he charged $1.00 each, he forwarded them at once.