PLAN No. 74. REAL “FRESH ROASTED COFFEE”
Everybody loves the aroma of fresh roasted coffee, but it is so seldom they have an opportunity to inhale it when it is fresh, that, when they do, it comes as a most delightful sensation, and makes them want coffee—real, genuine, fresh roasted coffee.
A coffee-roasting machine, almost automatic in its action, has been perfected to such a degree that it retains all the aroma and flavor of the coffee, and places it, freshly roasted, in the hands of the consumer, who thus “gets all the good out of it.”
A young man purchased one of these machines, rented a small corner in a meat and vegetable market, where no groceries were kept for sale, bought a few pounds of the best green coffee, and started his machine, which was run by electricity, and gas for fuel. In the window he placed a neatly painted card, saying: “Fresh Coffee, Right Out of the Roaster,” and awaited results. Soon the delicious aroma pervaded the entire establishment and was wafted to the crowds on the sidewalk.
The smell of good coffee is an excellent advertisement and brings customers. But this enterprising vender of fresh roasted coffee realized that even the best brands of coffee would prove a failure if not properly made, so he put every pound he sold into a paper sack containing the following directions, plainly printed, and urged every purchaser to pay particular attention to it.
“Use one heaping tablespoonful of the ground coffee to each cup of cold water, not warm or hot, and let it steep in the cold water for five minutes or more, as this greatly improves the flavor. Then put over a slow fire and slowly bring it to the boiling point, boiling it for just three minutes, but no longer. Take off the fire and let it stand for four or five minutes before serving, and you’ll find you have the finest flavored cup of coffee you ever drank. But always use fresh coffee, never using the grounds more than once.”
The plan was successful.
PLAN No. 75. COLLEGE LAUNDRY AGENCY
A young man, attending college in a small town, secured the agency for a leading laundry in a near-by city, and in that way made enough to pay for his entire course. The laundry company paid him 40 percent for all the work he sent in, and one-half of the express charges besides, so that he was at practically no expense in conducting the business.
He soon demonstrated that he was representing a laundry that did good work and made prompt deliveries, and it was an easy matter to secure orders from all the students. The city laundry did better work than the local concern, and the prices were also lower, so most of the students, and many residents of the town as well, were glad to have their work done where satisfactory service was assured. In order to overcome the feeble competition offered by local barber shops and store agencies, the young man further strengthened his claim to patronage by offering a premium for each $10 worth of laundry work sent in through him, and by that means came out ahead in the volume of paying business secured.