That the idea was a good one, is shown by the fact that, whereas, the receipts from the soda fountain had formerly ranged from $6 to $10 a day, the carrying out of her new plan increased its revenue from $18 to $30 a day, and placed the store far in the lead of all the other drug stores in the town.
PLAN No. 79. MOTION PICTURE THEATERS
A husband and wife had lost their money and all they had left was $500 in cash, a moving-picture camera, and a good supply of courage.
Selecting a location in a prosperous residence district they opened a moving-picture theater with a seating capacity of 400 people.
The city every year had a local fiesta or carnival, lasting about two weeks, and the wife suggested the idea of taking daily motion pictures of the parades and showing them on the screen as an additional attraction. This greatly increased the attendance for a time, but when the fiesta was over there was a “slump” in the receipts. The wife then suggested that the husband present films of local interest.
Whenever such a picture was taken, they would advertise: “Come and see yourself and your friends in the movies,” and it brought good returns. In fact, this plan proved so popular that they were obliged to enlarge their hall, all of which was due to the working out of an original idea—that everyone wants to see himself or herself on the screen.
PLAN No. 80. FROM CLERK TO SUPERINTENDENT
Every man who is a clerk would be very glad to be promoted to superintendent. But it isn’t every clerk who has a wife with the energy and the initiative to assist him.
With the arrival of the second baby, the husband began to realize that he must have more money, but how to obtain it was the question. He could not ask for more salary, because he was already the best-paid shipping clerk in the establishment.
Although without practical experience in the conduct of a large business, his wife intuitively realized that the difference between employer and employe was not because the employer did more work, but because he knew more about the business itself and how to direct others to do it to the best advantage of the employer.