“II. But with our industry we must likewise be steady, settled and careful, and oversee our own affairs with our own eyes, and not trust too much to others; for, as Poor Richard says:
“And again, ‘three removes are as bad as a fire.’ And again, ‘keep thy shop and thy shop will keep thee.’ And again, ‘if you would have your business done, go; if not, send.’ And again, ‘He that by the plow would thrive, himself must either hold or drive.’ And again, ‘the eye of the master will do more work than both his hands.’ And again, ‘want of care does us more damage than want of knowledge.’ And again, ‘not to oversee workmen is to leave them your purse open. Trusting too much to others is the ruin of many; for in the affairs of this world men are saved, not by faith, but by want of it.’ But a man’s own care is profitable; for, ‘if you would have a faithful servant, and one that you like, serve yourself. A little neglect may breed great mischief; for want of a nail the shoe was lost; for want of a shoe the horse was lost; and for want of a horse the rider was lost, being overtaken and slain by the enemy; all for want of a little care about a horseshoe nail.’
“III. So much for industry, my friends, and attention to one’s own business; but to these we must add frugality, if we would make our industry more certainly successful. A man may, if he knows not how to save as he gets, keep his nose all his life to the grindstone and die not worth a groat at last. ‘A fat kitchen makes a lean will; and many estates are spent in the getting. Some women for tea forsook spinning and knitting. And men for punch, forsook hewing and splitting. If you would be wealthy, think of saving as well as getting. The Indies have not made Spain rich, because her outgoes are greater than her incomes.’ Away then with your expensive follies, and you will not have so much cause to complain of hard times, heavy taxes and chargeable families; for, ‘Women and wine, game and deceit, make the wealth small and the wants great.’ And further, ‘What maintains one vice would bring up two children.’ You may think, perhaps, that a little tea, or punch now and then, diet a little more costly, clothes a little finer, and a little entertainment now and then, can be of no great matter; but, remember, ‘Many a little makes a mickle.’ Beware of little expenses. ‘A small leak will sink a great ship,’ as Poor Richard says; and again, ‘who dainties love, shall beggars prove;’ and moreover, ‘Fools make feasts, and wise men eat them.’ Here you are all got together at this sale of finery and nicks-nacks. You call them goods; but if you do not take care, they will prove evils to some of you. You expect they will be sold cheap, and perhaps it may be less than they cost; but if you have no occasions for them, they must be dear to you. Remember what Poor Richard says: ‘Buy what thou hast no need of, and ere long thou shalt sell thy necessaries.’ And again, ‘At a great pennyworth, pause awhile.’ He means, that perhaps the cheapness is apparent only, and not real; or the bargain, by straightening thee in thy business, may do thee more harm than good. For in another place he says, ‘Many have been ruined by buying good pennyworths.’ Again, ‘it is foolish to lay out money in a purchase of repentence,’ and yet this folly is practiced every day at auctions for want of minding the Almanac. Many a one for the sake of finery on the back, has gone with a hungry belly and half starved his family. ‘Silks and satins and scarlets and velvets put out the kitchen fire,’ as Poor Richard says.
“These are not the necessaries of life; they can scarcely be called the conveniences; and yet, only because they look pretty, how many want to have them! By these and other extravagances, the genteel are reduced to poverty and forced to borrow from those whom they formerly despised, but who, through industry and frugality, have maintained their standing; in which case it appears plainly that: ‘A plowman on his legs is higher than a gentleman on his knees,’ as Poor Richard says. Perhaps they had a small estate left them, which they knew not the getting of; they think, ‘it is day, and will never be night;’ that a little to be spent out of so much is not worth minding; but ‘always taking out of the meal-tub, and never putting in, soon comes to the bottom,’ as Poor Richard says; and then, ‘when the well is dry, they know the worth of water.’ But this they would have known before, had they taken his advice. ‘If you would know the value of money, go and try to borrow some;’ for ‘he that goes a borrowing, goes a sorrowing,’ as Poor Richard says. And indeed so does he that lends to such people, when he goes to get it again. Poor Dick further advises and says: ‘Fond pride of dress is sure a very curse; ere fancy you consult, first consult your purse.’ And again, ‘Pride is as loud a beggar as want, and a great deal more saucy.’ When you have bought one fine thing, you must buy ten more, that your appearance may be all of a piece; but poor Dick says, ‘It is easier to suppress the first desire than to satisfy all that follow it. And it is as truly folly for the poor to ape the rich, as for the frog to swell in order to equal the ox.’
“It is, however, a folly soon punished; for, as Poor Richard says, ‘Pride that dines on vanity, sups on contempt. Pride breakfasted with plenty, dined with poverty, and supped with infamy.’ And after all, of what use is this pride of appearance, for which so much is risked, so much suffered? It cannot promote health, nor ease pain; it makes no increase of merit in the person; it creates envy; it hastens misfortune.
“But what madness must it be to run in debt for these superfluities? We are offered by the terms of this sale six months’ credit; and that perhaps, has induced some of us to attend it, because we cannot spare the ready money, and hope now to be fine without it. But ah! think what you do when you run in debt; you give to another power over your liberty. If you cannot pay at the time, you will be ashamed to see your creditor; you will be in fear when you speak to him; you will make poor, pitiful, sneaking excuses, and by degrees come to lose your veracity and sink into base, downright lying; for ‘the second vice is lying, the first is running into debt,’ as Poor Richard says; and again, to the same purpose, ‘Lying rides upon Debts back;’ whereas a free-born Englishman ought not to be ashamed nor afraid to see or speak to any man living. But poverty often deprives a man of all spirit and virtue. ‘It is hard for an empty bag to stand upright.’
“What would you think of that prince or government who should issue an edict forbidding you to dress like a gentleman or gentlewoman, on pain of imprisonment and servitude? Would you not say that you were free and had the right to dress as you please; that such an edict would be a breach of your privileges, and such a government tyrannical? And yet you are about to put yourselves under such tyranny when you run in debt for such dress! Your creditor has authority, at his pleasure to deprive you of your liberty by confining you in gaol till you shall be able to pay him. When you have got your bargain, you may perhaps think little of payment; but, as Poor Richard says, ‘Creditors have better memories than debtors; creditors are a superstitious sect—great observers of set days and times.’ The days come around before you are aware, and the demand is made before you are prepared to satisfy it; or, if you bear your debt in mind, the term which at first seems so long will, as it lessens, seem extremely short. Time will seem to have added wings to his heels as well as to his shoulders. ‘Those have a short Lent who owe money to be paid at Easter.’ At present, perhaps, you may think yourselves in thriving circumstances, and that you can spare a little extravagance without injury, but, ‘for age and want save while you may—no morning sun lasts a whole day.’ Gain may be temporary and uncertain, but ever, while you live, expense is constant and certain; and ‘it is easier to build two chimneys than to keep one in fuel,’ as Poor Richard says; so, ‘rather go to bed supperless than rise in debt.’ ‘Get what you can, and what you get, hold; ’Tis the stone that will turn all your lead into gold.’ And when you have got the philosopher’s stone, surely you will no longer complain of bad times, or the difficulty of paying taxes.
“IV. This doctrine, my friends, is reason and wisdom, but, after all, do not depend too much on your own industry and frugality and prudence, though excellent things, for they all may be blasted, without the blessing of heaven; and therefore ask that blessing humbly, and be not uncharitable to those that at present seem to want it, but comfort and help them. Remember Job suffered and afterwards was prosperous.
“And now, to conclude, ‘Experience keeps a dear school, but fools will learn in no other,’ as Poor Richard says, and ‘scarce in that, for it is true we may give advice, but we cannot give conduct.’ However, remember this, ‘They that will not be counseled cannot be helped,’ and further, that ‘if you will not hear reason, she will surely rap your knuckles,’ as Poor Richard says.”
Thus the Old Gentleman ended his harangue. The people heard it and approved the doctrine, and immediately practiced the opposite, just as if it had been a common sermon; for the auction opened and they began to buy extravagantly. I found the good man had thoroughly studied my Almanac, and digested all I had dropped on these topics during the course of twenty-five years. The frequent mention he made of me, must have tired anyone else, but my vanity was wonderfully delighted with it, though I was conscious that not a tenth part of the wisdom was my own which he ascribed to me, but rather the gleaning I had made of the sense of all ages and nations. However, I resolved to be the better for the echo of it, and though I had at first determined to buy stuff for a new coat, I went away, resolved to wear my old one a little longer. Reader, if thou wilt do the same, thy profit will be as great as mine. I am, as ever, thine, to serve thee.