The first letter usually brought an order, accompanied by the $1.00 asked, and so uniform was the success of the treatment that not one person ever asked to have his money refunded. On the contrary, dozens of others sent in their dollars after seeing the wonderful results the treatment accomplished.
In the meantime he had had the instructions governing the taking of the treatment neatly printed in an attractive little booklet, the cover containing the words, “The Milk Diet, Nature’s Greatest Remedy for the Relief of Those Suffering from Stomach Troubles, Indigestion, Dyspepsia, Constipation and all Intestinal Ills,” and below this was the picture of a fine cow of high-class stock, contentedly browsing in a green, shady pasture, with trees and a running stream. In this booklet were printed complete instructions, as follows:
PLAN No. 126. COURSE No. 1. THE BUTTERMILK DIET
“In order to restore the digestive and assimilating processes to a condition whereby they can perform their functions properly, the first requisite is to give the stomach a complete rest, by providing it with food that will not tax the stomach and digestive organs, yet will nourish the body.
“Scientists have discovered that Buttermilk, used to the exclusion of all other foods for a stated time, is the ideal food for that purpose as it contains all the elements of nourishment, and is free from indigestible butter fat; that it thoroughly cleans out the system, eliminating all the toxic poisons and fermented contents of the stomach, which having entered the circulation, upset the whole system and produce disease. It expels the bile, mucus and acids produced by incorrect digestive action, cleanses the stomach and intestines, the liver, pancreas, kidneys and blood, enabling the system to throw off every trace of toxic poisons, and bring a speedy return of the normal appetite and renewed energy.
“The element in buttermilk scientifically known as lecithin, acts on the system as a tonic, which clears the complexion, brightens the eyes, and imparts the glow of perfect health to the entire body.
“But one fact must be kept constantly in mind while taking the Milk Diet, if success is to be assured: A strict adherence to the rules as herein laid down. To take it in a haphazard fashion, on and off as the notion strikes one, will do no good, and a lapse from the regular program will set you back to where you were at the beginning. Therefore, do exactly as the course prescribes, without the deviation of a hair’s breadth from its positive and plainly-stated rules.
“Before taking this course, give the system a thorough purging, with castor oil or saline laxatives, to carry off the contents of the intestines and prepare the stomach for the beneficent action of the buttermilk.
“The Buttermilk Diet Course is divided into three periods: the first two of four days each, and the third until a satisfactory condition is obtained, which should be in from four to ten days.
“During the first four-day period, take one-half pint of fresh, pure buttermilk every two hours during the waking hours, beginning at 7 A. M. and continuing until 9 P. M., or 11 P. M., if preferred. This amounts to from 2 to 21⁄2 quarts of buttermilk a day for the first four days. Should this produce vomiting, as it may in a few cases, do not be alarmed, for it simply indicates that the system is taking notice of what is being done for it, and is trying to expel some of the poisons it is unable to get rid of through the intestines. Keep on taking the buttermilk, even increasing the quantity, until the vomiting ceases and the stomach accepts it without protest.