When you have had the special training as a farm mechanic you will find that the demand for your services is from well-equipped and experienced farmers. While you are rendering valuable service to your employer in your line of work you will be getting a good salary and securing useful experience which will prepare you for a better position as a farm mechanic or for successful management, eventually, of a farm of your own.
The Surgeon General is instructed to fit you out with the best appliances possible for your future work, and the Federal Board for Vocational Education is ordered to provide the training that will fit you for the work which you decide is best and most nearly meets your needs.
The Federal board’s training courses have been arranged for in every State, and information in regard to them can be secured from your nearest district vocational officer. See list on the last page of this monograph.
PLAN No. 1236. SHOW-CARD WRITING
This monograph was prepared by May H. Pope, under direction of Charles H. Winslow, Chief of the Research Division of the Federal Board of Vocational Education. Acknowledgment is due to Dr. John Cummings, of the Research Division, for editorial assistance.
The Purpose of the Show Card
A man’s attention is attracted through his sense of sight more readily than in any other way. A word, a phrase, a pithy sentence will catch his eye and focus his interest, where something requiring more concentration would fail. For this reason window dressing has grown into an important feature of every merchant’s business, and cards pointing out the quality and prices of the goods displayed are universally used. These show cards were formerly made by sign painters, until some, more farseeing than others, realized the opportunity to specialize in this line of work, which has now developed into a distinctive trade.
Different Types of Cards
There is a great variety of types in show cards. Some are large, others are small; some are ornamented with designs suitable for the occasion, or season, or goods to be featured in the advertisement; others are plain numerals or letters giving the bare detail of cost. As these cards are shown in the street cars, on moving picture announcements, on billboards at theatre entrances, as well as in the stores, they must be so varied as to be appropriate to their surroundings.
A practical feature in writing show cards is the selection of some special design or slogan with which the article or firm may always be associated in the mind of the public. In this field a show-card writer with originality is able to realize materially upon his ideas.