One Thousand Ways to Make a Living; or, An Encyclopædia of Plans to Make Money

by Harold Morse Dunphy

Lesson plate No. 19—Single-stroke old English alphabet.—Purpose of old English lettering, how to hold the brush, retouching the principal strokes.

Lesson plate No. 20—Single-stroke modified Roman pen lettering.—Advantages of pen lettering for text or descriptive matter, inks to use, how to practice pen lettering, how to hold the pen, how to manipulate the pen to procure clean-cut strokes, how to use an ink reservoir to facilitate rapid work.

Fifteen practical show-card layouts.—In the foregoing lessons the student acquires sufficient ability to enable him to make practical use of his knowledge. The alphabets covered are sufficient for general show-card use. Therefore, at this point, the course presents 15 practical layouts showing how the text should be separated into display lines and descriptive groups, also various styles of letters that may be used in harmony for display and descriptive matter. An appropriate show-card phrase is used for each layout. Display lines and descriptive groups are indicated in the exact size and styles of letters to be used in lettering each layout. Specific directions as to color, combinations, and embellishments are given for each layout.

A study in design and layout.—The principles of spacing, importance of show-card designing, best rules for spacing, lessons in spacing, how to center a word or line.

Condensing and extending letters.—How to plan lettering to fit a given space, rules for condensing, rules for extending, appropriate uses of condensed and extended letters, practice exercises.

Principles of the balanced layout.—Balanced layout defined, how to plan the balanced layout, important points to observe, examples of balanced layout, practice exercises in balanced layouts.

Border lines, underscore, space fillers, and panels.—Brush ruling, how to draw an ellipse, initial panel, initial letters, a few card kinks.

The group layout.—How to plan the group layout, examples of group layout, practice exercises in group layout.

Combination layout.—Purpose of the combination layout, how to divide the phrase into display lines and groups for the combination layout, examples of combination layouts, exercises in combination layouts.

Price tickets.—Normal style price tickets, bold style price tickets, small price tickets, fancy price tickets, illustrative price tickets, practice exercises.