A Series of short biographies of eminent Americans, the aim of which is to furnish brief, readable, and authentic accounts by competent writers of the lives of those Americans whose personalities have impressed themselves most deeply on the character and history of their country.
Louis Agassiz, by Alice Bache Gould
John James Audubon, by John Burroughs
Edwin Booth, by Charles Townsend Copeland
Phillips Brooks, by M. A. DeWolfe Howe
John Brown, by Joseph Edgar Chamberlin
Aaron Burr, by Henry Childs Merwin
James Fenimore Cooper, by W. B. Shubrick Clymer
Stephen Decatur, by Cyrus Townsend Brady
Frederick Douglass, by Charles W. Chesnutt
Ralph Waldo Emerson, by Frank B. Sanborn
David G. Farragut, by James Barnes
John Fiske, by Thomas Sergeant Perry
Benjamin Franklin, by Lindsay Swift
Ulysses S. Grant, by Owen Wister
Alexander Hamilton, by James Schouler
James Russell Lowell, by Edward E. Hale, Jr.
Samuel Finley Breese Morse By John Trowbridge
Thomas Paine, by Ellery Sedgwick
Edgar Allan Poe, by John Macy
George Washington, by Worthington C. Ford
Daniel Webster, by Norman Hapgood
Walt Whitman, by Isaac Hull Platt
John Greenleaf Whittier, by Richard Burton
Nathaniel Hawthorne, by Mrs. James T. Fields
Father Hecker, by Henry D. Sedgwick, Jr.
Sam Houston, by Sarah Barnwell Elliott
Stonewall Jackson, by Carl Hovey
Thomas Jefferson, by Thomas E. Watson
Robert E. Lee, by William P. Trent
Abraham Lincoln, by Brand Whitlock
Henry Wadsworth Longfellow By George Rice Carpenter
With a photogravure frontispiece. Each volume has a chronology of the salient features of the life of its subject, and a critical bibliography giving the student the best references for further research. Sold separately.
Business
The Psychology of Advertising
The Theory and Practice of Advertising
By WALTER DILL SCOTT
Practical books based on facts, painstakingly ascertained and suggestively compared. "The Psychology of Advertising" and "The Theory and Practice of Advertising" together form a well-rounded treatment of the whole subject, a standard set for every man with anything to make known to the public. The author is Director of the Bureau of Salesmanship Research, Carnegie Institute of Technology, Director of the psychological laboratory of Northwestern University, and President of the National Association of Advertising Teachers. He has written many other important books, including "The Psychology of Public Speaking," "Influencing Men in Business," and "Increasing Human Efficiency in Business."
Professor Scott's books "will be found of value both by the psychologist and the advertiser, and of unique interest to the general public that reads advertisements."—Forum.