"I remember in the little town of Wakeford some of the merchants there got this trading stamp 'bug.' First one got it, then another, and then they were all giving trading stamps—that is, all those who did any real business. And then one of them thought he would steal a march on the others, and began giving double trading stamps on Saturday. In two weeks they were all giving double trading stamps on Saturday. It has got so now that they are giving double stamps every Friday and triple stamps on Saturday! I suppose before long they'll be all giving double stamps every day of the week. Pretty tough on those merchants, isn't it?"
Bulder looked at Fellows with some amazement in his face, for Fellows' remarks were not apparently addressed to either of us; he was gazing through the window of the door leading into the store.
"Pretty tough on those merchants," Fellows continued, "because, when they give double trading stamps, they increase their percentage of cost on their capital from 15 to 30 per cent. assuming they have a 5 times turnover. Of course it's all right for the trading stamp concerns, because the more stamps that are sold, the more profit they make.
"By the way, Mr. Bulder, do you sell stamps in Wakeford?"
"Why, yes, we do sell some," was the reluctant response.
I saw the point at once, and instantly I made up my mind that I would not take the chance of being drawn into a war of giving trading stamps away in competition with other stores, and I quietly told Bulder that we were merely wasting time now, that I had definitely decided not to touch the proposition at all.
Bulder shrugged his shoulders. "I am sorry that you let this opportunity go by. But please don't come to us in a few months' time and ask to do business with us, for we shall unquestionably close with some other hardware store before I leave town to-day."
He was once more the suave and polished man of the world. He shook hands pleasantly with us, cracked a joke or two, and left the store, apparently in the best of humor.
Hardly had he gone out when Fellows went to the telephone and called up Mr. Barlow. I don't know what Barlow said, but I heard Fellows say:
"This is Fellows of the Flaxon Advertising Agency. I am at Dawson Black's. We have just had the Garter Trading Stamp man here. You knew that Black was thinking of taking up the trading stamp proposition. Well, he has turned it down cold. I thought you might like to know, in case they came to you with a different story."