"Well, your wife will be able to make you Welsh rarebits like this every day, with this electric chafing dish. In fact, with her ability to cook and this chafing dish, you'll have a combination which ought to result in much better Welsh rarebit than this."
And old Wimple carried home the chafing dish to his wife. That minx was certainly shrewd!
It had been a revelation to me to see how much easier it was to sell anything when you demonstrated the article in actual use. I planned to do more demonstration work in the store thereafter. Wilkshire told me it was an excellent thing to demonstrate whenever one had an opportunity—"and," said he, "let the customer do the thing for himself wherever you can, and he'll feel so pleased with himself that he's pretty likely to buy."
What was more to the point was that everybody in Farmdale had learned that Dawson Black stocked electrical supplies.
I mustn't forget about those seven store windows which I had hired and trimmed. It set the whole town talking; and the funny part of it was that many people seemed to think I was opening new stores all over the place. The first inkling I got of this was when Blickens, the president of the bank, dropped in, and said: "Young man, what's this talk I hear about your opening new stores?"
I told him and that seemed to reassure him. "Just the same," he asked, "that's pretty expensive, isn't it?"
"Well, if you call $20.00 expensive for two weeks' display in seven windows, yes, but I think it's remarkably cheap."
"Do you mean to tell me that that's all it has cost you?"
"That's all."
"Well, I congratulate you." And he left the store. I think his opinion of me was a few notches higher.