When he had recovered from his coughing spell, he said:
"Say, Boss, that book on window trimming. It say trim with one line of goods. All razors, or all scissors, make folks stop. If a lot make 'em stop, just one by itself will. Folks'll come across the road to see what it is."
Well, we used the window trim as it was, except that, at the last minute, we changed the sign.
"Do you remember that pencil sharpener salesman that came here?" I asked Larsen. "Remember him telling us about that sale of women's hats, where they could get in only by ticket?"
"No."
"Well, it was a Chicago store. They sold women's hats. On certain days you could get into the store only by ticket, and the store was swamped with people then, because—oh, I don't know why, but they thought that they were favored by getting the ticket. Why not put on the sign that these razors won't be sold until Saturday?"
"That's good. But nothing special here— No new style like in women's hats."
"Well," I said, defending my idea, "the drug stores sell regular candy, special on Saturday."
"Yep, but they give special price. We ain't cutting it."
Then Larsen forgot himself and slapped me on the back, saying: "I got it, Boss. Put this razor on sale Friday and Saturday only, and give a can of shaving powder to each customer!"