AN ANALYSIS
of public taste in literature shows an overwhelming preference for fiction.
Our mode of living is very complex. The average business man and woman and the house-wife have a lot to be troubled about these days, so that the turning to good fiction as an escape from daily cares is perfectly natural. This explains in part why the S. & S. novels are so popular. The rest of the reason is that they are mighty good stories at mighty low prices.
There isn’t a red-blooded man with a few hours to spare who will not enjoy reading the stories of Buffalo Bill, by Colonel Prentiss Ingraham, published in the Buffalo Bill Border Stories. There are some fifty titles to choose from, and your dealer is sure to have a good assortment of them to offer you. Here are a few of the titles in the series which have recently made their appearance:
| Buffalo Bill and the Gold King | No. 50 |
| Buffalo Bill, Deadshot | No. 51 |
| Buffalo Bill’s Buckskin Bravoes | No. 52 |
| Buffalo Bill’s Big Four | No. 53 |
| Buffalo Bill’s One-Armed Pard | No. 54 |
If the above are ordered from the publishers, 4c. must be added to the retail price of each copy to cover postage.
STREET & SMITH CORPORATION
79 Seventh Avenue, New York City
A Big Customer
The American reading public is the biggest and only customer we have for the S. & S. novels. It’s a good-natured, clean-minded customer, too. That’s why the demand for our books is so phenomenal.
The Medal Library contains over five hundred different books by authors who know how to write stories exactly suited to the wants of the American reading public.