Catch on before the whole country rushes to Vernondale!
Every man who wishes a home in Paradise should locate in this,
the loveliest district of the whole of Southern California.
This is where the orange groves are loveliest!
This is where the grapes are most luxuriant!
This is where the vegetation is grandest!
This is where the flowers are prettiest!
With the Boom affecting not only Los Angeles but also each acre of her immediate vicinity, Pasadena and the district lying between the two towns took on new life. Five thousand inhabitants boasted a million dollars in deposits and a couple of millions invested in new buildings; while "gilt-edged Raymond," a colony surrounding the Raymond Hotel, became a bustling center. In March, George Whitcomb laid out Glendora, naming it (with the use of a couple of additional letters) after his wife, Ledora; and at the first day's sale, he auctioned off three hundred lots. In December, the old-established town of Pomona was incorporated. Whittier, started by Quakers from Indiana, Iowa and Illinois, and christened in honor of the New England poet, began at this time with a boom, two hundred thousand dollars' worth of property having been sold there in four months. This prosperity led one newspaper to say with extreme modesty:
Whittier is the coming place! It will dwarf Monrovia and eclipse Pasadena. Nothing can stop it! The Quakers are coming in from all over the United States;
and another journal contained an advertisement commencing as follows:
WHITTIER! WHITTIER!! WHITTIER!!!
Queen of the Foothills and Crown of the San Gabriel Valley.
I. W. Lord established Lordsburg—or at least an elaborate hotel there, for in those days a good hotel was half of a town; and when Lordsburg slumped, he sold the building to a colony of Dunkers for a college. Nadeau Park was projected as a town at the junction of the Atchison, Topeka & Santa Fé's Ballona road and the Southern Pacific. Santa Ana, too, after its sale in June of over eighty thousand dollars' worth of land, came forward in the summer with this confident salutation:
THIS IS PURE GOLD!!!
Santa Ana,
The Metropolis of Southern California's Fairest Valley!
Chief Among Ten Thousand, or the One
Altogether Lovely!
Beautiful! Busy! Bustling! Booming! It
Can't be Beat!
The town now has the biggest kind
of a big, big boom.
A Great Big Boom! And you
Can Accumulate Ducats by Investing!
Fullerton was started in July, when ninety-two thousand dollars changed hands within half a day; and conditions favoring the young community, it survived. Rivera, in the Upper Los Nietos Valley, also then came into being. The glories of Tustin (founded in 1867 by Columbus Tustin, but evidencing little prosperity until twenty years later) were proclaimed through such unassuming advertisements as this:
TUSTIN
THE BEAUTIFUL
Unexcelled in charm and loveliness.
An Earthly Eden Unsurpassed in
Wealth of Flower and Foliage.
However, Imagination Cannot Conceive It:
It must be seen to be realized,