Many noted French writers, poets, and painters have been addicted to the drink, notably the artist Amedeo Modigliani.
The drink was first concocted by a Frenchman, a certain Dr. Ordinaire, who resided in Switzerland. In 1797 the recipe was sold to a M. Pernod. The name Pernod has since then been continuously associated with the drink.
In the hinterland of folklore, in antique traditional sagas transmitted through the ages to recent times, in areas that have been for centuries more or less unaffected by developments, changes, and innovations, that is, largely, in rural and secluded regions, old beliefs still cling. Old ways are still followed. Old remedies, beverages, potions are still used with anticipations of effective results. This view is illustrated in the French film entitled L’Éternel Retour. As its pervasive theme it stressed the rooted belief, among the French peasantry, in the efficacy of the love-potion.
Currently, a great deal of writing appears constantly in the press, in learned journals, in periodicals of a professional nature, and in complete encyclopedias, all devoted to erotic studies, analyses of society in terms of sexual life, and investigations into sexual morality and sexual abnormalities.
In France, the Polish sponsored Biblioteki Kultury has been established. This Press has recently produced a study of Pornography and its involvements, by Witold Gombrowicz. In France, too, many surveys on erotic practices in the field of films, the stage, art have likewise made their appearance, in addition to a History of Eroticism. Lavishly produced folios are also on the market, in which maisons closes are the subject of detailed treatment and description. Their policies and mores are freely expounded, and the texts are reinforced with photographs and illustrations of persons and places and towns, along with paintings by recognized artists.
A major project in this field is the Illustrated Encyclopedia Erotica, to which a number of noted European sexologists and erotologists have contributed. Published in ten volumes, under the sponsorship of the Institute for Sexual Research of Vienna, this comprehensive compendium is now reprinted in a new edition by the Verlag für Kulturforschung of Hamburg.
There are some 22,000 articles and 12,000 illustrations. The contents range over all aspects of human sexual activity, in their relation to psychology and biology, medicine and jurisprudence, sociology and psychotherapy. Folklore and ethnography, marriage, prostitution, fertility rites, rites of initiation, the deviations of society, secret amatory sects, flagellation and biographical memoirs comprise the introductory matter.
Other subjects discussed and examined include: erotic sculpture, sex mythology, criminology and forensic medicine as they affect perversions, and contemporary developments along the lines of research.