Fig. 19. Showing action in the figure depicted, without motion in design.
On the printed page the eye may be definitely directed from one unit to another through this quality of motion, which forms a very valuable resource for the printer. [Fig. 20] is a diagram of a simple use of motion, the eye progressing as indicated by the arrows through the masses which make up the page.
Fig. 20. Diagram of motion as employed in advertising
to lead the eye progressively through a page.
Ornament
While the elements of design concern all the parts of a proposed scheme (on the printed page, its masses of type, decorative border, head-band, initial letters, tail-piece, etc.) certain parts will be used solely to beautify the whole design. They ornament or decorate it. “Ornament is a means by which Beauty or Significance is imparted to Utility.”