Fig. 22. House-organ cover design by Mr. F. W. Goudy,
in which the ornament is symbolic of the message of the page.
Fig. 23. Type page decorated with esthetic ornament. Much of the
decorative material available to printers is of this character. Since the
printer need not study its symbolic significance he may choose such
decoration for its qualities of tone and good drawing.
Ornament may be natural or inventive. Natural ornament confines itself to the rendition in decorative design of forms chosen from nature, either animate of inanimate. Inventive ornament consists of elements not derived from any natural source. It is usually geometric in character; that is, it is rendered in patterns and masses expressed in geometric shapes.