“But I do tell you just that. It won’t hurt Parmalee a bit; and Benson can go on Bensoning to the end of time—to big money. You keep forgetting this twenty-million audience. Go out and buy a picture magazine and read it through, just to remind you. They want hokum, and pay for it. Even this thing of Baird’s, with all the saving slapstick, is over the heads of a good half of them. I’ll make a bet with you now, anything you name, that it won’t gross two thirds as much as Benson’s next Western, and in that they’ll cry their eyes out when he kisses his horse good-bye. See if they don’t. Or see if they don’t bawl at the next old gray-haired mother with a mop and a son that gets in bad.
“Why, if you give ‘em hokum they don’t even demand acting. Look at our own star, Mercer. You know as well as I do that she not only can’t act, but she’s merely a beautiful moron. In a world where right prevailed she’d be crowned queen of the morons without question. She may have an idea that two and two make four, but if she has it’s only because she believes everything she hears. And look at the mail she gets. Every last one of the twenty million has written to tell her what a noble actress she is. She even believes that.
“Baird can keep on with the burlesque stuff, but his little old two-reelers’ll probably have to pay for it, especially if he keeps those high-priced people. I’ll bet that one new man of his sets him back seven hundred and fifty a week. The Lord knows he’s worth every cent of it. My boy, tell me, did you ever in all your life see a lovelier imitation of a perfectly rotten actor? There’s an artist for you. Who is he, anyway? Where’d he come from?” Merton Gill again listened; he was merely affecting to busy himself with a fork. It was good acting.
“I don’t know,” replied Henshaw. “Some of the crowd last night said he was just an extra that Baird dug up on the lot here. And, on the subject of burlesque, they also said Baird was having him do some Edgar Wayne stuff in a new one.”
“Fine!” The Governor beamed. “Can’t you see him as the honest, likable country boy? I bet he’ll be good to his old mother in this one, too, and get the best of the city slickers in the end. For heaven’s sake don’t let me miss it! This kid last night handed me laughs that were better than a month’s vacation for this old carcass of mine. You say he was just an extra?”
“That’s what I heard last night. Anyway, he’s all you say he is as an artist. Where do you suppose he got it? Do you suppose he’s just the casual genius that comes along from time to time? And why didn’t he stay ‘straight’ instead of playing horse with the sacred traditions of our art? That’s what troubled me as I watched him. Even in that wild business with the spurs he was the artist every second. He must have tricked those falls but I couldn’t catch him at it. Why should such a man tie up with Baird?”
“Ask me something hard. I’d say this bird had been tried out in serious stuff and couldn’t make the grade. That’s the way he struck me. Probably he once thought he could play Hamlet—one of those boys. Didn’t you get the real pathos he’d turn on now and then? He actually had me kind of teary a couple of times. But I could see he’d also make me laugh my head off any time he showed in a straight piece.
“To begin with, look at that low-comedy face of his. And then—something peculiar—even while he’s imitating a bad actor you feel somehow that it isn’t all imitation. It’s art, I grant you, but you feel he’d still be a bad actor if he’d try to imitate a good one. Somehow he found out his limits and decided to be what God meant him to be. Does that answer you? It gives you acting-plus, and if that isn’t the plus in this case I miss my guess.”
“I suppose you’re right—something like that. And of course the real pathos is there. It has to be. There never was a great comedian without it, and this one is great. I admit that, and I admit all you say about our audience. I suppose we can’t ever sell to twenty million people a day pictures that make any demand on the human intelligence. But couldn’t we sell something better to one million—or a few thousand?”
The Governor dropped his cigarette end into the dregs of his coffee. “We might,” he said, “if we were endowed. As it is, to make pictures we must make money. To make money we must sell to the mob. And the mob reaches full mental bloom at the age of fifteen. It won’t buy pictures the average child can’t get.”