In addressing, always oppose to the ball that part of the face of the club with which you want to hit it.
Go slowly back, but be quick on the ball. But do not swing back too slowly or you will lose control over your club. Gain speed gradually.
At the finish of the swing for a full shot, the right heel should be well up and the toe pointed downwards. The chest should then be facing the hole. But these and all similar movements should be quite natural. If they are forced they are useless and dangerous, and only indicate that your methods and your swing are altogether wrong. In such a dilemma study the photographs in this volume, particularly those that show you how you ought not to do the various strokes. If these do not provide you with a cure, consult the professional at your club.
Don't press, but note the definition of pressing in [Chapter VI]. You can hit hard without pressing, which really means jumping at the ball. When your swing is working to perfection and you are full of confidence, you may let yourself go as much as you please. It is not true, as some golfers say, that a gently hit ball will travel as far as one which has been hit with much more force, but otherwise in precisely the same manner.
You must be particularly on your guard against pressing—real pressing—when you are two or three holes down, and are becoming anxious about the match. Perfect confidence and a calm mind are necessary for the success of every stroke.