Bernard Shaw says: “The great artist is he who goes a step beyond the demand and, by supplying works of a higher beauty and a higher interest than have yet been perceived, succeeds after a brief struggle in adding this extension of sense to the heritage of the race.”
There is no doubt that the works of higher beauty and interest accomplished by the real artists in the motion picture profession have been widely productive of the “extension of sense” above quoted.
All this brings us to the practical purpose of this discussion—the dissemination among those who write of the intelligence that a new and fruitful field is open for the works of their pens. The short-story writer who gets from one hundred to five hundred dollars for magazine stories can get a similar amount from the picture manufacturers; the authors of international fame, who make thousands in royalties, can make thousands more from picture royalties—and in every case without interfering with their magazine or book rights. In fact, the greatest advertising a novel could receive would be a preliminary exhibition all over the world in pictures.
Many of the best modern authors have already gone into this field and many more will. For the day has arrived when, in addition to producing well-known plays and successful books, there is a need for big original features, especially written for pictorial presentation.
The motion picture has narrowed the field of the playwright, but there is another and broader pasture awaiting both the play and fiction writer when he has mastered the technique of the “life portrayal.”
It is the writer’s belief that a gripping, compelling story, hitherto unknown and unpublished, properly picturized and bearing the name of one of the best known writers of modern fiction, would be a greater success artistically and financially than a revived popular play or “best seller.” The words “properly picturized” emphasized above are significant.
The motion picture manufacturer stands to the author in the position of publisher—he needs you—you need him. There are good and bad publishers. You, whose name is an asset, would not deal with a publisher of questionable methods; ergo, when seeking out a market for your work, deal with none but the highest class and best and old-established motion picture concerns.
Picturedom is looked upon by many as the New Eldorado. Many misguided fools are rushing in where experienced angels fear to tread. Many theatrical concerns are now “going into the moving picture business,” and they blithely announce their intention to uplift the motion picture and show the public some real stage productions done in pictures. The few that have come to light so far have been very sad affairs, as is but natural. The average theatrical man makes about the same brand of pictures as the average picture producer made five years ago. To quote again the invaluable Shaw, “Vital art work comes always from a cross between art and life.”
The art of the picture is to convey an impression of absolute realism in a manner artistic. The theatrical stage manager has been proven to be utterly useless in picture production until he has unlearned all traditions of the stage and acquired an entirely new technique. It is unfortunate that many stock-jobbing, security-selling schemes are being offered to investigators and the public under the magic “movie” name. Many royalties are being promised that will never be paid and of many of these cardboard houses great will be the fall thereof. “A word to the wise is sometimes money in pocket.”
All summed up in a paragraph, the answer is, without a story motion pictures would be what they were styled at their inception—a novelty or a fad. So literature is indissolubly linked with the future and success of the greatest of the allied arts. The “life portrayal” or “thought visualized” is perhaps better than all “literature realized.”