In the first chapter was set forth the creed. Let me repeat it in the light of the work that has been done under it—for it is at the basis of all our work:
(1) An absence of fear of the future or of veneration for the past. One who fears the future, who fears failure, limits his activities. Failure is only the opportunity more intelligently to begin again. There is no disgrace in honest failure; there is disgrace in fearing to fail. What is past is useful only as it suggests ways and means for progress.
(2) A disregard of competition. Whoever does a thing best ought to be the one to do it. It is criminal to try to get business away from another man—criminal because one is then trying to lower for personal gain the condition of one's fellow-men, to rule by force instead of by intelligence.
(3) The putting of service before profit. Without a profit, business cannot extend. There is nothing inherently wrong about making a profit. Well-conducted business enterprises cannot fail to return a profit but profit must and inevitably will come as a reward for good service. It cannot be the basis—it must be the result of service.
(4) Manufacturing is not buying low and selling high. It is the process of buying materials fairly and, with the smallest possible addition of cost, transforming those materials into a consumable product and distributing it to the consumer. Gambling, speculating, and sharp dealing tend only to clog this progression.
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We must have production, but it is the spirit behind it that counts most. That kind of production which is a service inevitably follows a real desire to be of service. The various wholly artificial rules set up for finance and industry and which pass as "laws" break down with such frequency as to prove that they are not even good guesses. The basis of all economic reasoning is the earth and its products. To make the yield of the earth, in all its forms, large enough and dependable enough to serve as the basis for real life—the life which is more than eating and sleeping—is the highest service. That is the real foundation for an economic system. We can make things—the problem of production has been solved brilliantly. We can make any number of different sort of things by the millions. The material mode of our life is splendidly provided for. There are enough processes and improvements now pigeonholed and awaiting application to bring the physical side of life to almost millennial completeness. But we are too wrapped up in the things we are doing—we are not enough concerned with the reasons why we do them. Our whole competitive system, our whole creative expression, all the play of our faculties seem to be centred around material production and its by-products of success and wealth.
There is, for instance, a feeling that personal or group benefit can be had at the expense of other persons or groups. There is nothing to be gained by crushing any one. If the farmer's bloc should crush the manufacturers would the farmers be better off? If the manufacturer's bloc should crush the farmers, would the manufacturers be better off? Could Capital gain by crushing Labour? Or Labour by crushing Capital? Or does a man in business gain by crushing a competitor? No, destructive competition benefits no one. The kind of competition which results in the defeat of the many and the overlordship of the ruthless few must go. Destructive competition lacks the qualities out of which progress comes. Progress comes from a generous form of rivalry. Bad competition is personal. It works for the aggrandizement of some individual or group. It is a sort of warfare. It is inspired by a desire to "get" someone. It is wholly selfish. That is to say, its motive is not pride in the product, nor a desire to excel in service, nor yet a wholesome ambition to approach to scientific methods of production. It is moved simply by the desire to crowd out others and monopolize the market for the sake of the money returns. That being accomplished, it always substitutes a product of inferior quality.
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Freeing ourselves from the petty sort of destructive competition frees us from many set notions. We are too closely tied to old methods and single, one-way uses. We need more mobility. We have been using certain things just one way, we have been sending certain goods through only one channel—and when that use is slack, or that channel is stopped, business stops, too, and all the sorry consequences of "depression" set in. Take corn, for example. There are millions upon millions of bushels of corn stored in the United States with no visible outlet. A certain amount of corn is used as food for man and beast, but not all of it. In pre-Prohibition days a certain amount of corn went into the making of liquor, which was not a very good use for good corn. But through a long course of years corn followed those two channels, and when one of them stopped the stocks of corn began to pile up. It is the money fiction that usually retards the movement of stocks, but even if money were plentiful we could not possibly consume the stores of food which we sometimes possess.