The modus operandi of this pestiferous concern is to send numbered "complimentary certificates" throughout the country to persons whose names are obtainable from directories, and when acknowledgment cards are received from those who deign to accept the exalted compliment, they are forthwith called upon, usually by some "officer" of the Society,—sometimes the "President," but usually the "Treasurer," "Secretary," or "Registrar."
Some time ago I was honored by a call from one of these circumventive "Treasurers," but happened to be conveniently busy at the time, and so made an appointment with him to meet me at my office the next day. Meanwhile, I prepared to have his statements reduced to writing by a stenographer, anticipating that it might be necessary to refresh my memory upon certain passages that I might fail to remember verbatim. The following is the substance of the "canvass" as taken by the stenographer in an adjoining room, the door of which was wide open:—
"I am the Treasurer of the —— Society, with headquarters in London. By a special grant from the English Government, we have recently been permitted to extend our membership into this country, and three hundred life members are to be admitted under this enlargement of our constitutional privileges. It may interest you, first, to know something of the origin of this Society. It was organized in London about three hundred years ago by the Duke of Roxburghe [who was not born until more than a hundred years later], and was originally composed of about thirty members of the royal family. The original charter limited the membership to fifty members, and in less than a month the limit was reached. Through the powerful influence of the royal family the Society had easy access to all the great repositories of unpublished manuscripts, and the most valuable and interesting of them were selected for publication. These publications became so enormously valuable that it stimulated a desire on the part of others to join the Society, and particularly, some of the nobility of France and Germany. It was decided to increase the membership to three hundred, and to take in a few members from France, Germany, Italy, and Russia. The Society thrived for about a thousand years [this is either a stenographic error, or else he meant to say a hundred]; then there was a period of inactivity, and later on it was revived again, and the membership limit increased to five hundred. Last year we obtained permission to again increase the membership by taking in three hundred prominent people in America. I am over here to arrange for three vice-presidents,—two for the East and one for the West. I have a special commission to ask you to become one of the honorary vice-presidents and to offer you a life membership for less than half the regular fee, viz., $225.00; the usual fee for life membership is $500.00, but you get it for $225.00 on account of acting as our honorary vice-president for this territory. Of course you would have no regular duties to perform. You would sign all the membership certificates in your district, and in case of the death of any member, you would have the privilege of naming his successor.
"The Society issues every year a volume giving all the price currents for the year, and keeps the members posted on the advance or decline in the value of all important publications. We also give you in confidence the ratings of various publishers, and print reports to members exposing all the frauds in the book business. Upon payment of the fee of $225.00, you receive all of this material free, for the balance of your life, and in addition all of the Society's regular publications, including the present one, consisting of —— volumes [here he produced the customary specimen sheets]. You see this one work alone is worth the full amount you pay for life membership [here occurred a "special offer" of some sort, given in a low monotone which the stenographer was unable to hear; and I must confess that I was so stupefied by this astounding fabrication that I myself have not the faintest recollection of what this "special offer" consisted]. We are very anxious to have your name as our honorary vice-president here, because you will not only be an honor to the Society, but the Society will be an honor to you."
Here my Treasurer friend produced a regular form of subscription contract for a set of books; but it contained no clause about life membership, or any other membership, and included no promise of anything further than the delivery of the books.
The honor of such a vice-presidency being thrust upon me was indeed a thrilling sensation, and the story was told in a fluent, cohesive, and logical manner; so well, in fact, that had I not known in advance that it was purely imaginary from beginning to end, I could scarcely have avoided giving it full acceptance. But I had heard of the story before, and although partially prepared, it staggered me surprisingly. I afterwards learned that every one else canvassed by my interviewer was equally offered one of the "three vice-presidencies."
There appears to be no defense for book clubs against these bogus impersonations. The injured club, or society, can sustain no claim for any special damage, because, as not offering its publications in the open market, it actually suffers no ascertainable loss of patronage. The principal damage results to those who are thus victimized in permitting themselves to be deluded into the belief that they are acquiring the valid editions of reputable clubs. When club publications come into the open market they are usually picked up with avidity by collectors, and they have thus grown into very general favor among book-lovers. Indeed, the high esteem in which they have come to be regarded offers a productive field for a few crafty publishers to ply their wily designs in. The audacity of these schemers carries them to such incredible measures that they sometimes buy sheet-stock from reputable publishing houses, change the name of the edition, and deliberately manufacture new titles on which they print the name of some book club or society. These counterfeits are sold to the unsuspecting book-buyer, who often imagines he has landed a prize. Later, he is likely to become disillusioned. There can be no doubt that the contemptible practice of thus mutilating and garbling books should be defined as a felony and made punishable by fine or imprisonment. Book-buyers, however, can in a measure help the situation and protect themselves by not dealing with such people; they should particularly remember that creditable book clubs never employ soliciting agents, and rarely, if ever, offer their publications for sale outside of the membership. Any one, therefore, representing himself as an authorized agent of a book club may usually be branded as an impostor. Most book clubs print only such number of copies of each publication as are subscribed and paid for by members in advance, and the funds thus advanced are used to pay the cost of the edition.
Notwithstanding the evils referred to, the book club is with us to stay, and the very fact that it is continually pestered by these hangers-on is conclusive proof of its potency and usefulness; features which insure its secure foundation in the community.
Very few people are able to appreciate the amount of gratuitous labor performed by the officers and committees of private book clubs. It is erroneous to suppose that beautiful books are a purely natural offspring of the book club. The preparation of the material for publication and successfully following it through all the various stages of manufacture requires an enormous amount of detail work, as well as an accurate knowledge of bookmaking. The president of a prominent book club recently said, in his annual address to the members:—
"I wish that our members could be witnesses at the many conferences held by the Committee on Publications and by the Council; of the various experiments needed to settle upon the size and shape of the book, the size of its page and its margins, the style of type, the initial letters, head-bands, tail-pieces, engravings, etc. etc.; of the printer's endless proofs, the making of a special paper (which sometimes proves to be unsuited), and, finally, the style of binding. What material, color, and general make-up shall it have? If our members could thus follow the progress of the work from beginning to finish they would be reconciled to disappointment. At any rate it is through their subscriptions that these experiments can be undertaken, and it is by knowledge thus gained that the Club has won credit for the Arts and Crafts of our country, and made an honorable record even in other lands; so that to be a member of the Club has become an enviable distinction."