Of the twenty-three swag-shops in question, five were confined to the trade in all the branches of stationery. Of these I saw one, the large window of which was perfectly packed from bottom to top with note-paper, account and copy-books, steel-pens, pencils, sealing-wax, enamelled wafers (in boxes), ink-stands, &c.
Of the other shops, two had cases of watches, with no attempt at display, or even arrangement. “Poor things,” I was told by a person familiar with the trade in them, “fit only to offer to countrymen when they’ve been drinking at a fair, and think themselves clever.”
I have so far described the exterior of these street-dealers’ bazaars, the swag-shops, in what may be called their head-quarters. Upon entering some of these places of business, spacious rooms are seen to extend behind the shop or warehouse which opens to the street. Some are almost blocked up with what appears a litter of packing-cases, packages, and bales—but which are no doubt ordered systematically enough—while the shelves are crammed with goods in brown paper, or in cases or boxes. This uniformity of package, so to speak, has the effect of destroying the true character of these swag store-rooms; for they present the appearance of only three or four different kinds of merchandise being deposited on a range of shelves, when, perhaps, there are a hundred. In some of these swag-shops it appears certain, both from what fell under my own observation, and from what I learned through my inquiries of persons long familiar with such places, that the “litter” I have spoken of is disposed so as to present the appearance of an affluence of goods without the reality of possession.
In no warehouses (properly “swag,” or wholesale traders) is there any arranged display of the wares vended. “Ve don’t vant people here,” one street-seller had often heard a swag-shopkeeper say, “as looks about them, and says, ‘’Ow purty!—Vot nice things!’ Ve vants to sell, and not to show. Ve is all for bisness, and be d——d.” All of these places which I saw were dark, more or less so, in the interior, as if a customer’s inspection were uncared for.
Some of the swag-shop people present cards, or “circulars with prices,” to their street and other customers, calling attention to the variety of their wares. These circulars are not given without inquiry, as if it were felt that one must not be wasted. On one I find the following enumeration:—
Shopkeepers and Dealers supplied with the following Articles:—
Clocks—American, French, German, and English eight-day dials.
Watches—Gold and Silver.
Musical Boxes—Two, Four, Six, and Eight Airs.