Baskerville died on January 8th, 1775, and for a few years his widow carried on the foundry; but at the same time endeavoured to dispose of it. Both our Universities refused it, and no London foundry would touch it, because the booksellers would have nothing but the types of Caslon and Jackson. The type was eventually sold in 1779 to the Société Littéraire-typographique of France for £3700, and was used in a sumptuous edition of the works of Voltaire.
Yet one firm was found bold enough to model its letter on that of Baskerville. In 1764 Joseph Fry, a native of Bristol, began letter-founding in that city. He took as a partner William Pine, proprietor of the Bristol Gazette, but the business was not carried on in their name but in that of Isaac Moore, their manager. In 1768 they removed the foundry to London, and issued a prospectus. But so strong was the prejudice against Baskerville's letter—or, perhaps, it would be better to say, so strong was the hold which Caslon's foundry had obtained—that they were compelled to recast the whole of their stock. This took them several years; meanwhile, they issued one or two editions of the Bible in their first fount. In 1776 Isaac Moore severed his connection with the firm. In 1782 Mr. Pine also withdrew, and Joseph Fry admitted his two sons, Edmund and Henry, into partnership. At length in 1785 appeared the first specimen-book of Fry's foundry, and it was frankly admitted in the preface that the founts of Roman and italic were modelled on those of Caslon.
Joseph Fry retired from the business in 1787. Amongst the books printed with his later type may be mentioned the quarto edition of the classics edited by Dr. Homer.
Caslon the First died at Bethnal Green on January 23rd, 1766. His son, Caslon the Second, died intestate on the 17th August 1778, when the business came to his son, William Caslon the Third. In the same year that Joseph Fry published his Specimen of Types, Caslon the Third also published a specimen-book of sixty-two sheets, in every way worthy of the reputation the firm had established. It included, besides Romans and italics of great beauty and regularity, every variety of oriental and learned founts, and several sheets of ornaments and flowers, arranged in various designs. This book was dedicated to the king, and contained an address to the reader in which, after reviewing the establishment of the foundry, Caslon referred bitterly to the eager rivalry of other printers and their open avowal of imitation. In 1793 Caslon the Third disposed of his share in the Chiswell Street business to his mother and his brother Henry's widow.
Mrs. William Caslon, senior, died in October 1795, when the business was sold by auction and bought by Mrs. Henry Caslon for £520.
Joseph Jackson, who shared with the Caslons the favour of the London booksellers, was one of two apprentices formerly in the employ of William Caslon II. Some dispute arose in the foundry about the price of certain work, and Joseph Jackson and Thomas Cottrell, having acted as ringleaders in the movement, were dismissed, and being thrown on their own resources, set up a foundry of their own in Nevil's Court, Fetter Lane. Of the two Jackson proved far the more skilful, but seems to have been of a roving disposition. After working for a year or two with Cottrell he went to sea, leaving Cottrell to carry on the business alone. This he did with a fair measure of success, though his foundry was never at any time a large one. After a few years' absence Jackson returned to England in 1763, and again turned his attention to letter-cutting, serving for a time under his old partner Cottrell; but having obtained the services and, what was of more value, the pecuniary help of two of Cottrell's workmen, he set up for himself, and quickly took a foremost place in the trade. Among his most successful work was a fount of English 'Domesday,' for the Domesday Book published by order of Parliament in 1783, which was preferred to that cut by Cottrell for the same purpose. Jackson also cut a fount for Dr. Woide's facsimile of the Alexandrian Codex with great success. But perhaps his most successful effort was the two-line English which he cut for Macklin's edition of the Bible, begun in 1789. At the time of his death in 1792 he was at work upon a fount of double pica for Bowyer's edition of Hume's History of England. After his death his foundry was purchased by William Caslon III.
Both Macklin's Bible and Hume's History were printed at the press of Thomas Bensley in Bolt Court, Fleet Street. As a printer of sumptuous books Bensley had only one rival, William Bulmer, who is generally accorded the first place. But Bensley was certainly earlier in the field. His work was quite equal to that of Bulmer, and, apart from this, the world owes more to his enterprise than it has ever yet acknowledged.
Thomas Bensley was the son of a printer in the Strand, and in 1783 he succeeded to the business of Edward Allen in Bolt Court, a house adjoining that in which Johnson had lived. He at once turned his attention to printing as a fine art. Dibdin, in his Bibliographical Decameron (vol. ii. p. 397, etc.), gives a list of the works printed by Bensley, and says that he began with a quarto edition of Lavater's Physiognomy in 1789, following this up with an octavo edition of Allan Ramsay's Gentle Shepherd in 1790. In this list, however, Dibdin has omitted the folio edition of Bürger's poem Leonora, printed by Bensley in 1796, with designs by Lady Diana Beauclerc. In 1797 he printed a very beautiful edition of Thomson's Seasons, in royal folio, with engravings by Bartolozzi and P. W. Tomkins from pictures by W. Hamilton.
But the chief glories of his press are the Bible and Hume's History. The first was begun in 1789; but Jackson's death caused some delay when the Book of Numbers had been reached, owing to more type being required. For some reason, not clearly shown, Bensley would not employ Caslon, but applied to Vincent Figgins, who for ten years had been in the service of Jackson, to complete the type. Figgins' foundry was in Swan Yard, Holborn, where he had established himself after Jackson's death in 1792. He succeeded with the task set him, and his type, which was an exact facsimile of Jackson's, was brought into use in the Book of Deuteronomy. The whole work was completed in seven volumes, in the year 1800, and this date appears on the title-page; but the dedication to the king was dated 1791, and the plates, which were the work of Loutherbourg, West, Hamilton, and others, were variously dated between those years. The text was printed in double columns, in a handsome two-line English, with the headings to chapters in Roman capitals, no italic type being used, and no marginalia.
Robert Bowyer's edition of Hume was in the press at the time of Jackson's death, but was not completed until 1806. The type used in this is a double pica, and the founder, it is said, declared that it should 'be the most exquisite performance of the kind in this or any other country.' He died before its completion, and the work was completed by Figgins; but the book is a lasting memorial to the skill both of the founder and the printer.