I have never desired to make this book a source of profit to myself, beyond a reasonable remuneration for the time and labour I have spent on it. The returns have already exceeded my expectation and desire. It is not, therefore, my wish or intention to press or urge the sale of the book. I have no doubt the second edition will go off fast enough—indeed a good part of it is already bespoken. But I have not at all made up my mind to proceed to a third edition if the second is exhausted. I am inclined to think I shall hold my hand. I have no wish to make more money out of the book, or to make it a very common popular work; and my feeling is that I should best consult my own dignity by leaving matters as they are, at any rate for the present.
However, it is needless to decide this now, as the demand for a third edition may never arise. But I think it right to let you know my view of the matter, because you are by no means called upon to advertise largely, or make efforts to extend the sale—at least, not more than you think necessary to cover your own interests. But I believe you would be sure to sell this second edition without any advertising at all. I certainly do not wish to have any puffing advertisements. I had rather that the book were to become scarce and dear than that you should sell ten thousand copies.
November 9th.—There is a good deal of truth in what you say about not publishing a third edition if the second is sold off. People would probably attribute it to the wrong motive, and say I had been stopped in some way, or was afraid; and nobody gets any credit for disinterestedness. Fortunately the first edition was a very small one, for you could have sold 5,000 as easily as 2,500, and this has given a check to the sale, which I do not regret. If necessary, I suppose these editions must go on as long as there is a demand for the book. But the desire to get hold of new books is a short-lived passion, and is soon turned aside by some other novelty. I shall not wish to publish the book at all in a cheaper form, and I think it will require very little outlay in advertising.
Reeve would, however, have been more than human if the continued success of the book had not greatly modified his views, and reconciled him to the steady sale; and some months later he wrote again:—
January 25th, 1875.—The general impression seems to be that Hayward's article is a fiasco. It has done me no harm, and his clients have no reason to thank him. The fourth edition of Greville will contain a good many improvements and corrections, and will be the best edition to keep. I believe they are printing 1,000. I wish they had made it 1,500, for this multiplication of editions is troublesome, and I have no doubt that 1,500 will ultimately be sold. The book has struck root below the stratum of the circulating libraries.
April 15th, 1875.—Nothing seems to be wanting to the indirect advertisement of Greville's Journals, though the usual advertisements were by my desire restricted. I do not recollect another instance of a book being made the subject of a hostile motion in the House of Commons.
CHAPTER XIX
FOXHOLES
Anyone whose memory needs refreshing will find in the 'Edinburgh Reviews' of the next five years sufficient indication of the interest which Reeve continued to take in the great questions of the day, whether at home or abroad; but his private correspondence at this time is mainly devoted to social or literary topics. The death of Lord Clarendon in England, of M. Guizot in France, had deprived him of the living keys to the dark problems of policy, and there was no one with equal knowledge and opportunities to take their place. He was, too, in opposition. In form, at least, the principles of the 'Edinburgh Review' differed widely from those of the Government; and though many things even then told of a probable rapprochement of moderate Whigs and moderate Conservatives, it was still held by most to be an extravagant dream. But even had it been otherwise, the personal element was wanting. With Disraeli, Reeve's acquaintance was limited; with Lord Salisbury, though on friendly terms, he had never been intimate; his intimacy with Lord Derby was of a later date. From our foreign embassies and from India, his communications were on a more familiar footing; but many of these took the form of articles for the 'Review,' and of the rest, in view of the delicacy of the subjects discussed, the frankness with which they were discussed, and the comparatively recent date, it has seemed unadvisable to publish much. The result of all which is that during this peculiarly busy, exciting and important time, Reeve's available correspondence is more purely personal than at any other period of his working life. The Journal is seldom anything else. It records here:—
October, 1874.—M. de Jarnac was now French Ambassador, to my great delight, as he was a very old and valued friend. The first planting at Foxholes was done in the course of this autumn, but the garden was not made till the following spring.