The artist, again, often contemplates his production of the beautiful as a realisation of self: and moralists of a certain turn of mind, in all ages, have similarly regarded the sacrifice of inclination to duty as the highest form of Self-development; and held that true self-love prompts us always to obey the commands issued by the governing principle—Reason or Conscience—within us, as in such obedience, however painful, we shall be realising our truest self.

We see, in short, that the term Egoism, so far as it merely implies that reference is made to self in laying down first principles of conduct, does not really indicate in any way the substance of such principles. For all our impulses, high and low, sensual and moral alike, are so far similarly related to self, that—except when two or more impulses come into conscious conflict—we tend to identify ourselves with each as it arises. Thus self-consciousness may be prominent in yielding to any impulse: and egoism, in so far as it merely implies such prominence, is a common form applicable to all principles of action.

It may be said, however, that we do not, properly speaking, ‘develop’ or ‘realise’ self by yielding to the impulse which happens to be predominant in us; but by exercising, each in its due place and proper degree, all the different faculties, capacities, and propensities, of which our nature is made up. But here there is an important ambiguity. What do we mean by ‘due proportion and proper degree’? These terms may imply an ideal, into conformity with which the individual mind has to be trained, by restraining some of its natural impulses and strengthening others, and developing its higher faculties rather than its lower: or they may merely refer to the original combination and proportion of tendencies in the character with which each is born; to this, it may be meant, we ought to adapt as far as possible the circumstances in which we place ourselves and the functions which we choose to exercise, in order that we may “be ourselves,” “live our own life,” etc. According to the former interpretation rational Self-development is merely another term for the pursuit of Perfection for oneself: while in the latter sense it hardly appears that Self-development (when clearly distinguished) is really put forward as an absolute end, but rather as a means to happiness; for supposing a man to have inherited propensities clearly tending to his own unhappiness, no one would recommend him to develop these as fully as possible, instead of modifying or subduing them in some way. Whether actually the best way of seeking happiness is to give free play to one’s nature, we will hereafter consider in the course of our examination of Hedonism.

On the whole, then, I conclude that the notion of Self-realisation is to be avoided in a treatise on ethical method, on account of its indefiniteness: and for a similar reason we must discard a common account of Egoism which describes its ultimate end as the ‘good’ of the individual; for the term ‘good’ may cover all possible views of the ultimate end of rational conduct. Indeed it may be said that Egoism in this sense was assumed in the whole ethical controversy of ancient Greece; that is, it was assumed on all sides that a rational individual[80] would make the pursuit of his own good his supreme aim: the controverted question was whether this Good was rightly conceived as Pleasure or Virtue, or any tertium quid. Nor is the ambiguity removed if we follow Aristotle in confining our attention to the Good attainable in human life, and call this Well-being (Εὐδαιμονία). For we may still argue with the Stoics, that virtuous or excellent activities and not pleasures are the elements of which true human Well-being is composed. Indeed Aristotle himself adopts this view, so far as to determine the details of Well-being accordingly: though he does not, with the Stoics, regard the pursuit of Virtue and that of Pleasure as competing alternatives, holding rather that the “best pleasure” is an inseparable concomitant of the most excellent action. Even the English term Happiness is not free from a similar ambiguity.[81] It seems, indeed, to be commonly used in Bentham’s way as convertible with Pleasure,—or rather as denoting that of which the constituents are pleasures;—and it is in this sense that I think it most convenient to use it. Sometimes, however, in ordinary discourse, the term is rather employed to denote a particular kind of agreeable consciousness, which is distinguished from and even contrasted with definite specific pleasures—such as the gratifications of sensual appetite or other keen and vehement desires—as being at once calmer and more indefinite: we may characterise it as the feeling which accompanies the normal activity of a “healthy mind in a healthy body,” and of which specific pleasures seem to be rather stimulants than elements. Sometimes, again—though, I think, with a more manifest divergence from common usage—“happiness” or “true happiness” is understood in a definitely non-hedonistic sense, as denoting results other than agreeable feelings of any kind.[82]

§ 2. To be clear, then, we must particularise as the object of Self-love, and End of the method which I have distinguished as Egoistic Hedonism, Pleasure, taken in its widest sense, as including every species of “delight,” “enjoyment,” or “satisfaction”; except so far as any particular species may be excluded by its incompatibility with some greater pleasures, or as necessarily involving concomitant or subsequent pains. It is thus that Self-love seems to be understood by Butler[83] and other English moralists after him; as a desire of one’s own pleasure generally, and of the greatest amount of it obtainable, from whatever source it may be obtained. In fact, it is upon this generality and comprehensiveness that the ‘authority’ and ‘reasonableness’ attributed to Self-love in Butler’s system are founded. For satisfaction or pleasure of some kind results from gratifying any impulse; thus when antagonistic impulses compete for the determination of the Will, we are prompted by the desire for pleasure in general to compare the pleasures which we foresee will respectively attend the gratification of either impulse, and when we have ascertained which set of pleasures is the greatest, Self-love or the desire for pleasure in general reinforces the corresponding impulse. It is thus called into play whenever impulses conflict, and is therefore naturally regulative and directive (as Butler argues) of other springs of action. On this view, so far as Self-love operates, we merely consider the amount of pleasure or satisfaction: to use Bentham’s illustration, “quantity of pleasure being equal, push-pin is as good as poetry.”

This position, however, seems to many offensively paradoxical; and J. S. Mill[84] in his development of Bentham’s doctrine thought it desirable to abandon it and to take into account differences in quality among pleasures as well as differences in degree. Now here we may observe, first, that it is quite consistent with the view quoted as Bentham’s to describe some kinds of pleasure as inferior in quality to others, if by ‘a pleasure’ we mean (as is often meant) a whole state of consciousness which is only partly pleasurable; and still more if we take into view subsequent states. For many pleasures are not free from pain even while enjoyed; and many more have painful consequences. Such pleasures are, in Bentham’s phrase, “impure”: and as the pain has to be set off as a drawback in valuing the pleasure, it is in accordance with strictly quantitative measurement of pleasure to call them inferior in kind. And again, we must be careful not to confound intensity of pleasure with intensity of sensation: as a pleasant feeling may be strong and absorbing, and yet not so pleasant as another that is more subtle and delicate. With these explanations, it seems to me that in order to work out consistently the method that takes pleasure as the sole ultimate end of rational conduct, Bentham’s proposition must be accepted, and all qualitative comparison of pleasures must really resolve itself into quantitative. For all pleasures are understood to be so called because they have a common property of pleasantness, and may therefore be compared in respect of this common property. If, then, what we are seeking is pleasure as such, and pleasure alone, we must evidently always prefer the more pleasant pleasure to the less pleasant: no other choice seems reasonable, unless we are aiming at something besides pleasure. And often when we say that one kind of pleasure is better than another—as (e.g.) that the pleasures of reciprocated affection are superior in quality to the pleasures of gratified appetite—we mean that they are more pleasant. No doubt we may mean something else: we may mean, for instance, that they are nobler and more elevated, although less pleasant. But then we are clearly introducing a non-hedonistic ground of preference: and if this is done, the method adopted is a perplexing mixture of Intuitionism and Hedonism.

To sum up: Egoism, if we merely understand by it a method that aims at Self-realisation, seems to be a form into which almost any ethical system may be thrown, without modifying its essential characteristics. And even when further defined Egoistic Hedonism, it is still imperfectly distinguishable from Intuitionism if quality of pleasures is admitted as a consideration distinct from and overruling quantity. There remains then Pure or Quantitative Egoistic Hedonism, which, as a method essentially distinct from all others and widely maintained to be rational, seems to deserve a detailed examination. According to this the rational agent regards quantity of consequent pleasure and pain to himself as alone important in choosing between alternatives of action; and seeks always the greatest attainable surplus of pleasure over pain—which, without violation of usage, we may designate as his ‘greatest happiness.’ It seems to be this view and attitude of mind which is most commonly intended by the vaguer terms ‘egoism,’ ‘egoistic’: and therefore I shall allow myself to use these terms in this more precise signification.

CHAPTER VIII
INTUITIONISM

§ 1. I have used the term ‘Intuitional’ to denote the view of ethics which regards as the practically ultimate end of moral actions their conformity to certain rules or dictates[85] of Duty unconditionally prescribed. There is, however, considerable ambiguity as to the exact antithesis implied by the terms ‘intuition,’ ‘intuitive,’ and their congeners, as currently used in ethical discussion, which we must now endeavour to remove. Writers who maintain that we have ‘intuitive knowledge’ of the rightness of actions usually mean that this rightness is ascertained by simply “looking at” the actions themselves, without considering their ulterior consequences. This view, indeed, can hardly be extended to the whole range of duty; since no morality ever existed which did not consider ulterior consequences to some extent. Prudence or Forethought has commonly been reckoned a virtue: and all modern lists of Virtues have included Rational Benevolence, which aims at the happiness of other human beings generally, and therefore necessarily takes into consideration even remote effects of actions. It must be observed, too, that it is difficult to draw the line between an act and its consequences: as the effects consequent on each of our volitions form a continuous series of indefinite extension, and we seem to be conscious of causing all these effects, so far as at the moment of volition we foresee them to be probable. However, we find that in the common notions of different kinds of actions, a line is actually drawn between the results included in the notion and regarded as forming part of the act, and those considered as its consequences. For example, in speaking truth to a jury, I may possibly foresee that my words, operating along with other statements and indications, will unavoidably lead them to a wrong conclusion as to the guilt or innocence of the accused, as certainly as I foresee that they will produce a right impression as to the particular matter of fact to which I am testifying: still, we should commonly consider the latter foresight or intention to determine the nature of the act as an act of veracity, while the former merely relates to a consequence. We must understand then that the disregard of consequences, which the Intuitional view is here taken to imply, only relates to certain determinate classes of action (such as Truth-speaking) where common usage of terms adequately defines what events are to be included in the general notions of the acts, and what regarded as their consequences.