As early as 1849, the Germans commenced to organize emigration to Brazil through a private society of Hamburg (Hamburger Kolonisationverein), which bought from the Prince de Joinville, brother-in-law of Dom Pedro, vast territories in the state of Santa Catharina. There the German colonization in Brazil began. It soon extended to the neighbouring states of Paraná and Rio Grande do Sul. There are now about three hundred and fifty thousand Germans, forming two per cent. of the population. In no district are they more than fifteen per cent. However, in Rio Grande, there is a territory of two hundred kilometres in which the German language is almost wholly spoken; and a chain of German colonies binds Sao Leopoldo to Santa Cruz.
Among the Pan-Germanists, the three states of southern Brazil have been regarded as a zone particularly reserved for German expansion. The colonial congress of 1902 at Berlin expressed a formal desire that hereafter German emigration be directed towards the south of Brazil. An amendment to include Argentina was rejected. The decree of Prussia, forbidding emigration to Brazil, was revoked in 1896 in so far as it was a question of the three states of Paraná, Santa Catharina, and Rio Grande do Sul.
It has not been very many years since diplomatic incidents arose between Brazil and Germany over fancied German violation of Brazilian territory by the arrest of sailors on shore. But Germany has not entertained serious hope of getting a foothold in South America. Brazil has increased greatly in strength, and there is to-day in South America a tacit alliance between Argentina, Brazil, and Chile to support the American Monroe Doctrine. Germany found, when she was trying to buy a West India island from Denmark, that she had to reckon not only with Washington, but also with Buenos Ayres, Rio, and Santiago.
Finding herself so thoroughly hemmed in on all sides, in the New World and in the Old World, by alliances and accords directed against her overseas political expansion, modern Germany has repeated the history of the Jews. Deprived of some senses, one develops extraordinarily others. Deprived of civil and social rights for centuries, the Jews developed the business sense until to-day their wealth and influence in the business world are far beyond the proportionate numbers of their race. Deprived of the opportunity to administer and develop vast overseas territories, the Germans have turned to intensive military development at home and extensive commercial development abroad, until to-day they are the foremost military Power in Europe, and are threatening British commercial supremacy in every part of the globe.
The German counterpart of the British and French and Russian elements that are directing the destinies of vast colonies and protectorates is investing its energy in business. During the past generation, the German campaign for the markets of the world has been carried on by the brightest and best minds in Germany. There have been three phases to this campaign: manufacturing the goods, selling the goods, and carrying the goods. German manufactures have increased so greatly in volume and scope since the accession of the present Emperor that there is hardly a line of merchandise which is not offered in the markets of the world by German firms.
Articles "made in Germany" may not be as well made as those of other countries. But their price is more attractive, and they have driven other goods from many fields. One sees this right in Europe in the markets of Germany's competitors and enemies. Since the present war began, French and British patriots are hard put to it sometimes when they find that article after article which they have been accustomed to buy is German. In my home in Paris, the elevator is German, electrical fixtures are German, the range in my kitchen is German, the best lamps for lighting are German. I have discovered these things in the past month through endeavouring to have them repaired. Interest led me to investigate other articles in daily use. My cutlery is German, my silverware is German, the chairs in my dining-room are German, the mirror in my bathroom is German, some of my food products are German, and practically all the patented drugs and some of the toilet preparations are German.
All these things have been purchased in the Paris markets, without the slightest leaning towards, or preference for, articles coming from the Fatherland. I was not aware of the fact that I was buying German things. They sold themselves,—the old combination of appearance, convenience, and price, which will sell anything.
That I am unconsciously using German manufactured articles is largely due to the genius of the salesman. It is a great mistake to believe that salesmanship is primarily the art of selling the goods of the house you represent. That has been the British idea. It is today exploded. Is it because the same type as the Britisher who is devoting his brains and energy to solving the problems of inferior people in different parts of the world is among the Germans devoting his energies to German commerce in those same places, that the Germans have found the fine art of salesmanship to be quite a different thing? It is studying the desires of the people to whom you intend to sell, finding out what they want to buy, and persuading your house at home to make and export those articles. From the Parisian and the Londoner, and the New Yorker down to the naked savage, the Germans know what is wanted, and they supply it. If the British university man is enjoying a position of authority and of fascinating perplexity in some colony, and feels that he has a share in shaping the destinies of the world, the German university man is not without his revenge. Deprived of one sense, has he not developed another—and a more practical one?
The young German, brought up in an overpopulated country, unable to enter a civil service which will keep him under his own flag—and remember how intensely patriotic he is, this young German, just as patriotic as the young Frenchman or the young Britisher,—must leave home. He is not of the class from which come the voluntary emigrants. His ties are all in Germany: his love—and his move—all for Germany. So he becomes a German resident abroad, in close connection with the Fatherland, and always working for the interests of the Fatherland. He goes to England or to France, where he studies carefully and methodically, as if he were to write a thesis on it (and he often does), the business methods of and the business opportunities among the people where he is dwelling. He is giving his life to put Deutschland über alles in business right in the heart of the rival nation, and he is succeeding. During October, 1914, when they tried to arrest in the larger cities of England the German and Austrian subjects they had to stop—there was not room in the jails for all of them! And in many places business was paralyzed.
In carrying the products of steadily increasing volume to steadily growing markets, Germany has been sensible enough to make those markets pay for the cost of transport. Up to the very selling price, all the money goes to Germany. The process is simple: from German factories, by German ships, through German salesmen, to German firms, in every part of the world—beginning with London and Paris.