Angell Herald bowed. He had momentarily lost the power of speech. The Prime Minister held out his hand, Angell Herald grasped it. He was prepared to grasp anything to make up for his silence.
"Pray, sit down," said the Prime Minister. "I want to have a confidential chat with you."
Angell Herald sat down. He twirled his hat in his hands. He was conscious of the perfume of his rose, and that he was behaving like an ass. He looked round the room. He felt he could do anything in the world save look at this great little man, who sat smiling opposite to him. It was Mr. Llewellyn John who broke the silence.
"Now, Mr. Herald. I hear you are an expert of publicity methods."
Angell Herald bowed.
"You may be wondering why I sent for you?"
Angell Herald muttered something to the effect that he was.
"Well," said the Prime Minister deliberately, "it is because I have decided to advertise."
"To what, sir?" blurted out the astonished publicity agent.
"To advertise. Why should not a Government be advertised just as a pill, a concert-singer, or a rubber-tyre? Everybody advertises, and we must advertise. Those who don't will go to the wall—or in Opposition, which is the same thing."