He spent most of that summer at Elkhorn Ranch.
Merrifield had, like Joe Ferris, gone East to New Brunswick for a wife, and the bride, who, like Joe's wife, was a woman of education and charm, brought new life to the deserted house on Elkhorn bottom. But something was gone out of the air of the Bad Lands; the glow that had burned in men's eyes had vanished. It had been a country of dreams and it was now a country of ruins; and the magic of the old days could not be re-created.
The cattle industry of the Bad Lands, for the time being, was dead; and the pulses of the little town at the junction of the railroad and the Little Missouri began to flutter fitfully and ominously. Only the indomitable pluck of the Marquis and his deathless fecundity in conceiving new schemes of unexampled magnitude kept it alive at all. The Marquis's ability to create artificial respiration and to make the dead take on the appearance of life never showed to better effect than in that desolate year of 1887. His plan to slaughter cattle on the range for consumption along the line of the Northern Pacific was to all intents and purposes shattered by the autumn of 1885. But no one, it appears, recognized that fact, least of all the Marquis. He changed a detail here, a detail there; then, charged with a new enthusiasm, he talked success to every reporter who came to interview him, flinging huge figures about with an ease that a Rockefeller might envy; and the newspapers from coast to coast called him one of the builders of the Northwest.
His plan to sell dressed beef along the railroad gave way to a project to sell it at the wholesale stalls in Chicago. That failed. Thereupon, he evolved an elaborate and daring scheme to sell it direct to consumers in New York and other Eastern seaboard cities.
"The Marquis actually opened his stores in Fulton Market," said Packard afterward, "and there sold range beef killed in Medora. Of course his project failed. It was shot full of fatal objections. But with his magnetic personality, with his verbalistic short-jumps over every objection, with every newspaper and magazine of the land an enthusiastic volunteer in de Mores propaganda, and with the halo of the von Hoffman millions surrounding him and all his deeds, bankers and business men fell into line at the tail of the de Mores chariot. We of the Bad Lands were the first to see the fatal weaknesses in his plans, but we were believers, partly because the Marquis seemed to overcome every difficulty by the use of money, and mainly because we wanted to believe."
Dozens of shops were in fact opened by the Marquis, but the public refused to trade, even at a saving, in stores where only one kind of meat could be bought. The Marquis had all the figures in the world to prove that the public should buy; but human nature thwarted him.
The plan failed, but the Marquis, with his customary dexterity, obscured the failure with a new and even more engaging dream.
"Our company is to be merged into another very large cattle syndicate," he said in March, 1887, "and having abundant capital, we propose to buy up every retail dealer in this city either by cash or stock."
The National Consumers' Company was the name of the new organization.
There was a fine mixture of altruism and business in the first prospectus which the Marquis's new company issued: