You don’t get that in Pamplona, and you don’t get it in Saragossa. What you get there is a profound dislike of being interfered with, ancient and lazy customs, wealth retained by the chapters, the monasteries, and the colleges, and with all this a curious, all-pervading indifference.

One might end this little train of thought by considering a converse test of what the eye-opener is in travel; and that test is to talk to foreigners when they first come to England and see how they tend to discover in England what they have read of at home instead of what they really see. There have been very few fogs in London of late, but your foreigner nearly always finds London foggy. Kent does not show along its main railway line the evidence of agricultural depression: it is like a garden. Yet, in a very careful and thorough French book just published by a French traveller, his bird’s-eye view of the country as he went through Kent just after landing would make you think the place a desert; he seems to have thought the hedges a sign of agricultural decay. The same foreigner will discover a plebeian character in the Commons and an aristocratic one in the House of Lords, though he shall have heard but four speeches in each, and though every one of the eight speeches shall have been delivered by members of one family group closely intermarried, wealthy, titled, and perhaps (who knows?) of some lineage as well.

The moral is that one should tell the truth to oneself, and look out for it outside one. It is quite as novel and as entertaining as the discovery of the North Pole—or, in case that has come off (as some believe), the discovery of the South Pole.

[The Public]

I notice a very curious thing in the actions particularly of business men to-day, and of other men also, which is the projection outward from their own inward minds of something which is called “The Public”—and which is not there.

I do not mean that a business man is wrong when he says that “the public will demand” such and such an article, and on producing the article finds it sells widely; he is obviously and demonstrably right in his use of the word “public” in such a connexion. Nor is a man wrong or subject to illusion when he says, “The public have taken to cinematograph shows,” or “The public were greatly moved when the Hull fishermen were shot at by the Russian fleet in the North Sea.” What I mean is “The Public” as an excuse or scapegoat; the Public as a menace; the Public as a butt. That Public simply does not exist.

For instance, the publisher will say, as though he were talking of some monster, “The Public will not buy Jinks’s work. It is first-class work, so it is too good for the Public.” He is quite right in his statement of fact. Of the very small proportion of our people who read only a fraction buy books, and of the fraction that buy books very few indeed buy Jinks’s. Jinks has a very pleasant up-and-down style. He loves to use funny words dragged from the tomb, and he has delicate little emotions. Yet hardly anybody will buy him—so the publisher is quite right in one sense when he says, “The Public” won’t buy Jinks. But where he is quite wrong and suffering from a gross illusion is in the motive and the manner of his saying it. He talks of “The Public” as something gravely to blame and yet irredeemably stupid. He talks of it as something quite external to himself, almost as something which he has never personally come across. He talks of it as though it were a Mammoth or an Eskimo. Now, if that publisher would wander for a moment into the world of realities he would perceive his illusion. Modern men do not like realities, and do not usually know the way to come in contact with them. I will tell the publisher how to do so in this case.

Let him consider what books he buys himself, what books his wife buys; what books his eldest son, his grandmother, his Aunt Jane, his old father, his butler (if he runs to one), his most intimate friend, and his curate buy. He will find that not one of these people buys Jinks. Most of them will talk Jinks, and if Jinks writes a play, however dull, they will probably go and see it once; but they draw the line at buying Jinks’s books—and I don’t blame them.

The moral is very simple. You yourselves are “The Public,” and if you will watch your own habits you will find that the economic explanation of a hundred things becomes quite clear.

I have seen the same thing in the offices of a newspaper. Some simple truth of commanding interest to this country, involving no attack upon any rich man, and therefore not dangerous under our laws, comes up for printing. It is discussed in the editor’s room. The editor says, “Yes, of course, we know it is true, and of course it is important, but the Public would not stand it.”