The boycott is deliberate, and is persistently maintained. The effect is that the Free Press cannot give in space and quality of paper, excellence of distribution, and the rest, what the Official Press can give; for it lacks advertisement subsidy. This is a very grave economic handicap indeed.
In part the Free Press is indirectly supported by a subsidy from its own writers. Men whose writing commands high payment will contribute to the Free Press sometimes for small fees, usually for nothing; but, at any rate, always well below their market prices. But contribution of that kind is always precarious, and, if I may use the word, jerky. Meanwhile, it does not fill a paper. It is true that the level of writing in the Free Press is very much higher than in the Official Press. To compare the Notes in "The New Age," for instance, with the Notes in the "Spectator" is to discern a contrast like that between one's chosen conversation with equals, and one's forced conversation with commercial travellers in a rail-way carriage. To read Shaw or Wells or Gilbert or Cecil Chesterton or Quiller Couch or any one of twenty others in the "New Witness" is to be in another world from the sludge and grind of the official weekly. But the boycott is rigid and therefore the supply is intermittent. It is not only a boycott of advertisement: it is a boycott of quotation. Most of the governing class know the Free Press. The vast lower middle class does not yet know that it exists.
The occasional articles in the Free Press have the same mark of high value, but it is not regular: and, meanwhile, hardly one of the Free Papers pays its way.
The difficulty of distribution, which I have mentioned, comes under the same heading, and is another grave handicap.
If a man finds a difficulty in getting some paper to which he is not a regular subscriber, but which he desires to purchase more or less regularly, it drops out of his habits. I myself, who am an assiduous reader of all such matter, have sometimes lost touch with one Free Paper or another for months, on account of a couple of weeks' difficulty in getting my copy, I believe this impediment of habit to apply to most of the Free Papers.
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Fourthly, but also partly economic, there is the impediment the Free Press suffers of imperfect information. It will print truths which the Great Papers studiously conceal, but daily and widespread information on general matters it has great difficulty in obtaining.
Information is obtained either at great expense through private agents, or else by favour through official channels, that is, from the professional politicians. The Official Press makes and unmakes the politicians. Therefore, the politician is careful to keep it informed of truths that are valuable to him, as well as to make it the organ of falsehoods equally valuable.
Most of the official papers, for instance, were informed of the Indian Silver scandal by the culprits themselves in a fashion which forestalled attack. Those who led the attack groped in the dark.
For we must remember that the professional politicians all stand in together when a financial swindle is being carried out. There is no "opposition" in these things. Since it is the very business of the Free Press to expose the falsehood or inanity of the Official Capitalist Press, one may truly say that a great part of the energies of the Free Press is wasted in this "groping in the dark" to which it is condemned. At the same time, the Economic difficulty prevents the Free Press from paying for information difficult to be obtained, and under these twin disabilities it remains heavily handicapped.