The feeling of the farmer that he was being oppressed threatened to develop into an obsession. His hatred of "money-power," "trusts," "corners," and the "hirelings of Wall Street" found expression in his opposition to the local lawyers and merchants, and, in fact, to the residents of the towns in general. The idea began to grow up that any one living in a town was necessarily an enemy to the farmer. The prevalent agricultural point of view came to be that only the farmer was a wealth producer, and that all others were parasites who sat in the shade while he worked in the sun and who lived upon the products of his labor. This bitterness the farmer extended to the old political leaders whom he had regarded with veneration in the past. These old Confederate soldiers, he believed, had allowed him to be robbed.

The state Democratic Convention of Georgia in 1890 pledged all candidates for office to support the demands of the Farmers' Alliance, including the sub-treasury "or some better system." Senator John B. Gordon, however, refused to pledge himself and was reëlected nevertheless. The leader of the Alliance was nominated and elected governor. In Alabama, Reuben F. Kolb, the Commissioner of Agriculture, almost obtained the Democratic nomination for governor. Two years later, he again entered the primary and, declaring that he had been cheated out of the nomination, ran independently as the candidate of the Jeffersonian Democracy. On the face of the returns, the regular candidate was elected, but Kolb pointed out the fact that the Democratic majorities came from the black counties, while the white counties had given a majority for him. Again in 1894 Kolb entered the race for governor and again declared that he had been counted out, as he had not only the Jeffersonian Democracy behind him but also the endorsement of the Republicans and the Populists.

Undoubtedly the controlling influence in Democratic councils in some of the Southern States had been exercised by a very small element in the population. A few men, almost a "Family Compact" either held the important offices themselves, or decided who should hold them, and fixed the party policy so far as it had a policy other than the maintenance of white supremacy. The governments were generally honest, economical, and cheap. The leaders, partly because they themselves believed in limiting the function of government and partly because they believed that the voters would oppose any extension, had prevented any constructive legislation. Events showed that they had misunderstood their people. When the revolt came, the farmer legislators showed themselves willing to vote money liberally for education and for other purposes which were once considered outside the sphere of government.

South Carolina furnished the most striking example of this revolt. In that State the families which had governed before the War continued the direction of affairs. By a rather unusual compromise, the large western population of the State had been balanced against the greater wealth of the east. Consequently there was overrepresentation of the east after the negro had been deprived of the ballot. It was charged—and with some show of truth—that a small group of men clustering around Charleston exercised an entirely disproportionate share of influence in party management. The farmers, with a growing class consciousness, began to resent this injustice and found a leader ready and anxious to direct them.

In March, 1890, the delegates of the Farmers' Association decided to secure the nomination for governor for Benjamin R. Tillman, who had devoted much of his time for four years to arousing the farmers. The contest for the nomination was begun in May and, after a bitter struggle, Tillman won easily in the convention in September. The "straight outs," dazed and humiliated, ran an independent candidate. Tillman and his followers accepted the challenge and the conflict took form as a struggle between mass and class. The farmers' leader, though not himself illiterate, obscure, or poor, raged up and down the State frankly and brutally preaching class war. He held up Charleston as a sink of iniquity, and he promised legislation to cleanse it. Perhaps a majority of the whites really believed his charges and put faith in his doctrines. If not, the fetish of party regularity drew the votes necessary to make up the deficiency. Tillman had been regularly nominated in a Democratic convention, and South Carolinians had been trained to vote the party ticket. He was elected by a large majority.

At the end of Tillman's first term two years later, he was again a candidate, and the convention which nominated him approved the Ocala platform. Since the party machinery was in control of the Tillmanites, the opposition adopted the name "Cleveland Democracy" and sought to undo the revolution. The result was never doubtful. Tillman was reëlected by an overwhelming majority, and on the expiration of his term was sent to the United States Senate, which he shocked by his passionate utterances as he had so often shocked his own State. The attitude of the educated and cultivated part of the population of South Carolina toward Tillman affords a parallel to that of Tory England toward Lloyd George twenty years later. The parallel may be extended further. Tillman, in time, modified some of his extreme opinions, won over many of his opponents, and gained the respect of his colleagues just as Lloyd George has done; and South Carolina grew to have pride in her sturdy fighter whose life ended just as his fourth term in the Senate was almost done.

The election of Tillman as Governor and then as Senator was a real revolution, for South Carolina had been long represented in the United States Senate by Wade Hampton and Matthew C. Butler, both distinguished soldiers and representatives of the old régime. Hampton, under whose leadership the carpetbag government had been overthrown, had been a popular idol. Both he and Butler had won the respect of their colleagues in the Senate and had reflected credit upon their State. But such services now availed nothing. Both they and others like them were swept out, to be replaced by the partisans of the new order.

Nothing was omitted by the reformers to humiliate what had been the ruling portion of the population. The liquor traffic was made a state monopoly by the dispensary system modeled on the Gothenburg plan: no liquor was sold to be drunk on the premises, and the amount allowed a purchaser was limited. It was hoped the revenue thus received would permit a considerable reduction in the tax rate. These hopes, however, were not realized, and scandals concerning the purchasing agency kept the State in a turmoil for years. Other legislation was more successful. An agricultural and mechanical college for men was founded at the old home of John C. Calhoun at Clemson. A normal and industrial college for girls has also proved very successful. The appropriations to the state university were reduced on the ground that it was an aristocratic institution, but on the other hand funds for public schools were increased.

Not all the members of the Alliance remained in the Democratic party. Populist electors were nominated in every Southern State in 1892, except in Louisiana, where a combined Republican and Populist ticket was named. In no State did the new party secure a majority, but in Alabama, Georgia, North Carolina, Tennessee, and Texas, the Populist vote was large. In North Carolina, always inclined to independence, the combined Republican and Populist vote was larger than that cast for Democratic electors. It was obvious that Democratic supremacy was imperiled, if the new party continued its amazing growth.

The politicians, Republican and Democratic, set out to win the insurgents. Some shrewd political manipulators, scenting future profit for themselves, had joined the new movement and were willing to trade. During 1893, 1894, and 1895 the Republicans were generally successful. In many States there was more or less coöperation in state and county tickets, in spite of the disfavor with which the Republican party had been regarded in the South. In North Carolina J. C. Pritchard, a regular Republican, was elected to the United States Senate, to fill the unexpired term of Senator Vance, but the Populist state chairman, Marion Butler, cool, calculating, and shrewd, took the full term to succeed Senator Ransom. The Democratic party had maintained control for twenty years, and it was held responsible for all the ills from which the farmer suffered. Then, too, some of the leaders of the new party felt that they would have greater opportunities for preferment by coöperating with a party in which the number of white voters was small.