"With the Martians I've seen, a bar of soap could be a big thing."
From this random suggestion, there sprang up a major interplanetary project. If the big soap companies are wondering where all that soap went a few years ago, we can tell them.
It went to Mars.
Soap caught on immediately. It was snapped up as fast as it arrived.
But several questions popped into the minds of the Mafia soap salesman.
Where was it all going? A Martian, in line for a bar in the evening, was back again the following morning for another one.
And why did the Martians stay just as dirty as ever?
The answer was, the Martians stayed as dirty as ever because they weren't using the soap to wash with. They were eating it!
It cured the hangover from sugar.