Oom Paul's People / A Narrative of the British-Boer Troubles in South Africa, with a History of the Boers, the Country, and Its Institutions

by Howard Clemens Hillegas

An idea of the nature and extent of American enterprise in South Africa might be deduced from the one example of a Boston book agent, who made a competency by selling albums of United States scenery to the negroes along the shores of the Umkomaas River, near Zululand. The book agent is not an incongruity of the activity of Americans in that part of the continent, but an example rather of the diversified nature of the influences which owe their origin to the nation of Yankees ten thousand miles distant. The United States of America have had a deeper influence upon South Africa than that which pertains to commerce and trade. The progress, growth, and prosperity of the American States have instilled in the minds of the majority of South Africans a desire to be free from European control, and to be united under a single banner, which is to bear the insignia of the United States of South Africa.

In public, editors and speechmakers in Cape Colony, Natal, and the Transvaal spend hours in deploring the progress of Americanisms in South Africa, but in their clubs and libraries they study and discuss the causes which led to America's progress and pre-eminence, and form plans by which they may be able to attain the same desirable ends. The influence and example of the United States are not theoretical; they are political factors which are felt in the discussion of every public question and in the results of every election. The practical results of American influence in South Africa may now be observed only in the increasing exports to that country, but perhaps in another generation a greater and better demonstration will be found in a constitution which unites all the South African states under one independent government. If any corroboration of this sentiment were necessary, a statement made by the man who is leader of the ruling party in Cape Colony would be ample.

"If we want an example of the highest type of freedom," said W. P. Schreiner, the present Premier of Cape Colony, "we must look to the United States of America."[#]

[#] Americans' Fourth of July Banquet, Cape Town, 1897.

American influences are felt in all phases of South African life, be they social, commercial, religious, political, or retrogressive. Whether it be the American book agent on the banks of the Umkomaas, or the American consul-general in the governor's mansion at Cape Town, his indomitable energy, his breezy indifference to apparently insurmountable difficulties, and his boundless resources will always secure for him those material benefits for which men of other nationalities can do no more than hope. Some of his rivals call it perverseness, callousness, trickery, treachery, and what not; his admirers might ascribe his success to energy, pluck, modern methods, or to that quality best described by that Americanism--"hustling."

American commercial interests in South Africa are of such recent growth, and already of such great proportions, that the other nations who have been interested in the trade for many years are not only astounded, but are fearful that the United States will soon be the controlling spirit in the country's commercial affairs. The enterprise of American business firms, and their ability to undersell almost all the other firms represented in the country, have given an enormous impetus to the export trade with South African countries. Systematic efforts have been made by American firms to work the South African markets on an extensive scale, and so successful have the efforts been that the value of exports to that country has several times been more than doubled in a single year.

Five years ago America's share of the business of South Africa was practically infinitesimal; to-day the United States hold second place in the list of nations which have trade relations with that country, having outranked Germany, France, Belgium, Holland, and Italy. In several branches of trade America surpasses even England, which has always had all the trade advantages owing to the supremacy of her flag over the greater part of the country. That the British merchants are keenly alive to the situation which threatens to transfer the trade supremacy into American hands has been amply demonstrated by the efforts which they have made to check the inroads the Americans are making on their field, and by the appointment of committees to investigate the causes of the decline of British commerce.

American enterprise shows itself by the scores of representatives of American business houses who are constantly travelling through the country, either to secure orders or to investigate the field with a view of entering into competition with the firms of other nations. Fifteen American commercial travellers, representing as many different firms, were registered at the Grand Hotel, Cape Town, at one time a year ago, and that all had secured exceptionally heavy orders indicated that the innovation in the method of working trade was successful.

The laws of the country are unfavourable in no slight degree to the foreign commercial travellers, who are obliged to pay heavy licenses before they are permitted to enter upon any business negotiations. The tax in the Transvaal and Natal is $48.66, and in the Orange Free State and Cape Colony it amounts to $121.66. If an American agent wishes to make a tour of all the states and colonies of the country, he is obliged to pay almost three hundred and fifty dollars in license fees.

The great superiority of certain American manufactured products is such that other nations are unable to compete in those lines after the American products have been introduced. Especially is this true of American machinery, which can not be equalled by that of any other country. Almost every one of the hundreds of extensive gold mines on the Randt is fitted out wholly or in part with American machinery, and, at the present rate of increase in the use of it, it will be less than ten years when none other than United States machinery will be sent to that district. In visiting the great mines the uninitiated American is astonished to find that engines, crushing machinery, and even the electric lights which illuminate them, bear the name plates of New York, Philadelphia, and Chicago firms.