To have enthusiasm is a matter of “morale”; if you believe in yourself and believe in the things you do, Enthusiasm is sure to ignite your dormant power and bring out your capacities to their utmost accomplishment. Conquer doubt, Enthusiasm’s greatest foe.
Be enthusiastic in the doing of even the smallest job!
Ideals
NO INSTITUTION ever amounted to anything until some man or group of men back of it established an Ideal and set out to attain it. The realization of any Ideal, or the success of any business which is struggling toward an Ideal, requires conviction. Skepticism, cynicism and pessimism never made a dollar for anyone.
H.B.C. has an Ideal and that is to serve. Too often, indeed, this is said by business firms in a trite, meaningless, parrot-fashion way; but not so with the Hudson’s Bay Company.
With the Company, to serve means to satisfy. Real satisfaction results only from high quality merchandise and high standards of business dealing. The honor of H.B.C. is bound up with these, because the Company established them as Ideals centuries ago.
The Wilderness Is Shrinking
“FLY TO FORT NORMAN” is the bold headline of a startling advertisement in Western newspapers, “. . . in absolute safety and comfort; flying time about eight hours each way,” continues this epochal announcement.
Commercial enterprise has brought the air-boat to its aid in penetrating the fastnesses of the Northland where, reports say, oil will soon be gushing. But yesterday, this thousand-mile journey from McMurray down toward the Arctic Ocean was achieved only by toilsome weeks of tedious travel. What must the astonishment of leather-hued rivermen be to view these winged canoes darting from civilization to Norman almost “between meals.” How that great wilderness shrinks and becomes smaller. The terror and loneliness of it, the hardships of it begin already to pass away.