WHILE WE HAVE NO infallible information regarding recent seismographic disturbances in China, we would cheerfully volunteer the information that Mr. Kaufman sat down quite impromptu and with considerable emphasis during a curling game recently.

MEMORY:
Applied to Efficiency

By R. J. HUGHES

WE are told our brain is composed of thousands of small cells and that the average person in a lifetime only develops a small number. Surely we were given a brain to use and not let half or more of it lie dormant. So let us try and see how many cells we can develop; in other words, train your memory to help you more and more, every day.

Think out a better way of doing some particular duty you have to perform–a way that will save time or result in greater satisfaction to the customer or the Company. Memorize this and when the opportunity presents itself, give it a trial. This principle applies to any department you may be in, selling, delivering, packing or unpacking; it all amounts to the same in the end, we are all serving the customer in one way or another.

A salesman I know greatly improved his position in the Company’s service, by memorizing the names of all the customers he served. His method was to note the personal appearance of the customer and any peculiarities such as carriage, gesture or attire, at the same time pronouncing the name clearly and making a mental effort to fix it in memory. After the departure of the customer, he occasionally repeated the name to himself. He associated the customer and the name with as many ideas as possible; for example, the particular part of the store where the customer was purchasing or the customer’s attitude at the counter. The impression thus made was reinforced by subsequent repetition of the name.

Similar plans may be used to memorize many other things. The particular “salesman” referred to is now a buyer and he attributes his success in a large measure to the foregoing. Of course, we can’t all be buyers, but we can all be a little more efficient and in that way pave our way to greater success.

Futuristic Fables

Winnipeg Store News as it Will,
Perhaps (?) Be Reported in the
Halcyon Days of, Say, 1945 A.D.