“I have looked at the millennium and it works,” he told me.

It was to be the practical application of that Golden Rule he had so long preached. But to my mind the Russian Revolution had only just begun. The event in which he saw the coming of the Lord I looked on as only the first of probably many convulsions forced by successive generations of unsatisfied radicals, irreconcilable counterrevolutionists. When I voiced these pessimistic notions to Steffens he called me heartless and blind.

But there were other forces working against the type of journalism in which we believed. We were classed as muckrakers, and the school had been so commercialized that the public was beginning to suspect it. The public is not as stupid as it sometimes seems. The truth of the matter was that the muckraking school was stupid. It had lost the passion for facts in a passion for subscriptions.

The coming of the War in 1914 forced a new program. It became a grave question whether, under the changed conditions, the increased confusion of mind, the intellectual and financial uncertainties, an independent magazine backed with little money could live. In undertaking the American we had all of us put in all the money we could lay our hands on. We had cut the salaries of McClure’s in two, reduced our scale of living accordingly, and done it gaily as an adventure. And it had been a fine fruitful adventure in professional comradeship. We had made a good magazine, and we were all for making a better one and convinced we could do it. “I don’t think,” Ray Baker wrote me not long ago, “that I look back to any period of my life with greater interest than I do to that—the eager enthusiasm, the earnestness, and the gaiety!” But we had come to a time when under the new conditions the magazine required fresh money, and we had no more to put in.

The upshot was that in 1915 the American was sold to the Crowell Publishing Company. The new owners wanted a different type of magazine, and John Siddall, who had been steadily with us since I had unearthed him in Cleveland as a help in investigating the Standard Oil Company, was made active editor. Siddall was admirably cut out to make the type of periodical the new controlling interests wanted. I have never known any one in or out of the profession with his omnivorous curiosity about human beings and their ways. He had enormous admiration for achievement of any sort, the thing done whatever its nature or trend. His interest in humankind was not diluted by any desire to save the world. It included all men. He had a shrewd conviction that putting things down as they are did more to save the world than any crusade. His instincts were entirely healthy and decent. The magazine was bound to be what we call wholesome. Very quickly he put his impress on the new journal, made it a fine commercial success.

Gradually the old staff disintegrated. Peter Dunne went over to the editorial page of Collier’s—Bert Boyden went to France with the Y.M.C.A.—Mr. Phillips remained as a director and a consultant—Siddall would hear of nothing else. “He is the greatest teacher I have ever known. I could learn from him if I were making shoes,” he declared. And years later when, facing his tragic death, he was preparing a new man to take his place he told him solemnly, “Never fail to spend an hour a day with J. S. P. just talking things over.”

As for me it was soon obvious there was no place for my type of work on the new American. If I were to be free I must again give up security. Hardly, however, had I acted on my resolution before along came Mr. Louis Alber of the Coit Alber Lecture Bureau, one of the best known concerns at that time in the business. Mr. Alber had frequently invited me to join his troupe, and always I had laughed at the invitation: I was too busy; moreover I had no experience, did not know how to lecture. Now, however, it was a different matter. I was free, and I might forget the situation in which I found myself by undertaking a new type of work. Was not lecturing a natural adjunct to my profession? Moreover, Mr. Alber wanted me to speak on these New Ideals in Business which I had been discussing in the magazine, and he wanted me to speak on what was known as a Chautauqua circuit, a kind of peripatetic Chautauqua. Perhaps my willingness to go had an element of curiosity in it, a desire to find out what this husky child of my old friend Chautauqua was like.

At all events I signed up for a seven weeks’ circuit, forty-nine days in forty-nine different places.

15
A NEW PROFESSION

It was not until my signed contract to speak for forty-nine consecutive days in forty-nine different places was laid before me that I realized I had agreed to do what I did not know how to do. I had never in my life stood on my feet and made a professional speech. To begin with—could I make people hear? I felt convinced that I had something to say, and so did my sponsors—but to what good if I could not be heard? What was this thing they called “placing the voice”? I went to my friend Franklin Sargent of the American Academy of Dramatic Arts, told him of my predicament. After a first test he agreed with me that I did not know how to use my voice, and that unless I could learn I was letting myself in for a bad failure.