If art which is adequate to the cognition of a possible object performs the actions requisite therefore merely in order to make it actual, it is mechanical art; but if it has for its immediate design the feeling of pleasure, it is called aesthetical art. This is again either pleasant or beautiful. It is the first, if its purpose is that the pleasure should accompany the representations [of the object] regarded as mere sensations; it is the second if they are regarded as modes of cognition.
Pleasant arts are those that are directed merely to enjoyment. Of this class are all those charming arts that can gratify a company at table; e.g. the art of telling stories in an entertaining way, of starting the company in frank and lively conversation, of raising them by jest and laugh to a certain pitch of merriment;[77] when, as people say, there may be a great deal of gossip at the feast, but no one will be answerable for what he says, because they are only concerned with momentary entertainment, and not with any permanent material for reflection or subsequent discussion. (Among these are also to be reckoned the way of arranging the table for enjoyment, and, at great feasts, the management of the music. This latter is a wonderful thing. It is meant to dispose to gaiety the minds of the guests, regarded solely as a pleasant noise, without any one paying the least attention to its composition; and it favours the free conversation of each with his neighbour.) Again, to this class belong all games which bring with them no further interest than that of making the time pass imperceptibly.
On the other hand, beautiful art is a mode of representation which is purposive for itself, and which, although devoid of [definite] purpose, yet furthers the culture of the mental powers in reference to social communication.
The universal communicability of a pleasure carries with it in its very concept that the pleasure is not one of enjoyment, from mere sensation, but must be derived from reflection; and thus aesthetical art, as the art of beauty, has for standard the reflective Judgement and not sensation.
§ 45. Beautiful Art is an art, in so far as it seems like nature
In a product of beautiful art we must become conscious that it is Art and not Nature; but yet the purposiveness in its form must seem to be as free from all constraint of arbitrary rules as if it were a product of mere nature. On this feeling of freedom in the play of our cognitive faculties, which must at the same time be purposive, rests that pleasure which alone is universally communicable, without being based on concepts. Nature is beautiful because it looks like Art; and Art can only be called beautiful if we are conscious of it as Art while yet it looks like Nature.
For whether we are dealing with natural or with artificial beauty we can say generally: That is beautiful which pleases in the mere act of judging it (not in the sensation of it, or by means of a concept). Now art has always a definite design of producing something. But if this something were bare sensation (something merely subjective), which is to be accompanied with pleasure, the product would please in the act of judgement only by mediation of sensible feeling. And again, if the design were directed towards the production of a definite Object, then, if this were attained by art, the Object would only please by means of concepts. But in both cases the art would not please in the mere act of judging; i.e. it would not please as beautiful, but as mechanical.
Hence the purposiveness in the product of beautiful art, although it is designed, must not seem to be designed; i.e. beautiful art must look like nature, although we are conscious of it as art. But a product of art appears like nature when, although its agreement with the rules, according to which alone the product can become what it ought to be, is punctiliously observed, yet this is not painfully apparent; [the form of the schools does not obtrude itself][78]—it shows no trace of the rule having been before the eyes of the artist and having fettered his mental powers.
§ 46. Beautiful Art is the art of genius
Genius is the talent (or natural gift) which gives the rule to Art. Since talent, as the innate productive faculty of the artist, belongs itself to Nature, we may express the matter thus: Genius is the innate mental disposition (ingenium) through which Nature gives the rule to Art.