There are four general ways in which a cotton mill may dispose of its products: a. by selling direct, b. through a selling house, c. through a broker, d. through a converter.
a.
Selling Direct
A few very large mills maintain selling offices of their own in the large centers of distribution through which they market their goods direct to the jobbers and retailers. In most cases where direct selling is done, however, the goods are sold in the gray by the mill treasurer at the mill. This practice is common with those mills which make staple gray goods and which, when not sold ahead, are able to manufacture for stock against spot sales. A few Southern yarn mills also sell direct.
b.
Growth of the Selling House
The relation between the manufacturer and commercial banker or commission house is as old as the industry itself. Slater’s first mill in 1790 was financed by Almy & Brown of Boston, who undertook to market his goods and also to furnish him the credit he needed to buy cotton and supplies. In the early days the cloth was sold at auction by the selling house and the proceeds less commission credited to the mill. Later on the factors developed extensive selling organizations throughout the country by means of which they were able to market the products of a good many mills.
“Fancies”
The distribution of fancy goods requires a great deal of skill. The Fall and Spring lines to be manufactured by the mills are sent out to the trade by the selling house about six months ahead, and orders are taken before manufacture begins so as to be sure that the line will “take”. Of course there is always the danger of cancellations even then, for which the selling house must bear most of the responsibility.
Finances
In addition to distributing the goods and guaranteeing the accounts, the commission house renders financial assistance either by advancing on the mill’s product, or by indorsing its notes. In return it receives the sole agency for the mill’s products, interest on the money advanced and a commission. The latter varies with the amount of financial assistance required by the mill and the desirability of the risk.
As a general rule the Southern mills, because of their distance from the chief markets in New York, Boston, and Philadelphia, are more dependent upon their selling agents than the New England manufacturers.