In primitive life and, though less patently, in contemporary society, physical force is the ultimate power for enforcing custom. Primitive chiefs are usually the strong men of the tribes; and behind law in modern social organization is the physical power of the State to enforce it.

Morality as conformity to the established. The beginning of morals is thus to be found in conformity to the established or customary. The criterion of morality is compliance—compliance with the regular, the socially approved, the common (that is, the communal) ways of action. Apart from the consequences of violation, violation per se is impure, unholy, immoral. The terms are, in some cases, interchangeable. In primitive life, violations are regarded with particular horror, because they are frequently held to be not only infringements of established ways of the tribe, but as offenses against the gods, offenses which involve the whole tribe in the retributive punishments of the gods. Violation of the customary may, indeed, apart from arousing intellectual disapproval, provoke a genuine revulsion of feeling on the part of a group which has acquired certain fixed habits. We still feel emotionally shocked by the infringement of a custom that we do not intellectually value highly. If we examine our moral furniture we find it made up of an immense number of early acquired inhibitions or "checks." These not only prevent us from violating, at least without qualms, standards to which we have early been trained; they make deviations or irregularities on the part of others appear as "immoral," even before or without our intellectually classifying them as such. There are adults, for example, who cannot outgrow the feeling to which they have early been habituated, that card-playing at any time, or baseball-playing on Sunday, is "evil," even though they are no longer intellectually affected by scruples in those respects. There is significance in the fact that by speaking of "irregularities" in a man's conduct, we signify. or imply moral disapproval.

The group, in any stage of civilization, rewards in some form conformity to group standards, and punishes infringements of them. Punishment may be nothing more tangible than disrepute or ostracism; it may be as serious as execution. Reward may range from a decoration or a chorus of praise to all forms of compensation in the way of wealth, rank, and power.

We have noted how sanctions and prohibitions are made public and effective among the members of a group. But it is further regarded as important by the group that these customs, positive and negative, should be handed down from the current to succeeding generations. In primitive life transmission of the traditional practices is made a very special occasion in the form of initiation ceremonies.

[Initiation ceremonies] are held with the purpose of inducting boys into the privileges of manhood and into the full life of the group. They are calculated at every step to impress upon the initiate his own ignorance and helplessness in contrast with the wisdom and power of the group; and as the mystery with which they are conducted imposes reverence for the elders and the authorities of the group, so the recital of the traditions and performances of the tribe, the long series of ritual acts, common participation in the mystic dance and song and decorations, serve to reinforce the ties that bind the tribe.[1]

[Footnote 1: Dewey and Tufts: Ethics, pp. 57-58.]

In civilized life, the whole institution of education, as has been repeatedly emphasized in these pages, is designed to transmit to the young those habits of thought, feeling, and action which their influential elders wish to perpetuate. As was noted in connection with man's gregariousness, the normal becomes the "respectable," the regular becomes the "proper." We still speak of things that it is not "nice" to do. This tendency to identify the moral with the customary is brought about through early habituating the members of the group to the group standards and securing for them thereby the emotional support that goes with all habitual action.

Morality at this stage is clearly social in its origins and its operations. The standards are group standards, and the individual's single duty is obedience and conformity to the established social sanctions.

The values of customary morality. The problem of morals begins, as we have seen, in the collision of interests of similarly constituted individuals living together. Adjustments of conflicting interests are effected by group standards more or less consciously transmitted and enforced by education, public opinion, and law. We shall note presently that reflection operates to modify and criticize these customary approvals and disapprovals and to substitute more effective standards. But whether on the level of custom or reflection, the moral problem is essentially a social problem, the problem of the adjustment of the desires of individuals living together. For an individual living altogether alone in the world there could hardly be a moral problem, a question of "ought." There might be problems of how to attain satisfaction, but no sense of duty or moral obligation. Custom is the first great stage through which morality passes, and the only form in which morality exists for many people. In civilized life there is, to be sure, considerable reflection and querying of custom, but for the vast majority of men "right" and "wrong" are determined by the standards to which their early education and environment have accustomed them. In primitive life, reflective criticism on the part of the individual is almost unknown, and custom remains the great arbiter of action, the outstanding source of social and moral control.

The values of custom as a moral force are, in both primitive and civilized life, notable and not to be despised. Custom is, in the first place, frequently rational in its origin. That is, in general, those acts are made habitual in the group which are associated with the general welfare. The customary is the "right," but those activities most frequently come to be regarded as "right" which are favorable to the welfare of the group. In the literal struggle for existence which characterizes primitive life, those tribes may alone be expected to survive whose customs do promote the welfare of their members. Persistence by a group in customs like infanticide or excessive restriction of population will result in their extinction. Customs are, for the most part, standards of action established in the light of the conceptions of well-being as understood at the time of their origin. The intensity with which they are maintained, enforced, and transmitted is an indication of how supremely and practically important they are regarded by primitive groups.