The first word that came from the young advance-agent announced action, for he wired:
All right with Wallick. Have discovered River Falls.
River Falls, it happened, had been "discovered" before and abandoned, but Charles thought he was making route history.
Charles immediately set to work with the extraordinary energy that always characterized him. The chief bill-poster in St. Paul was named Haines. Charles captured him with his engaging smile, and he became a willing slave. It was Haines who taught him how to post bills. Later on when Gustave arrived with the show, he spoke of the boy with intense pride. He said:
"I have taught your brother Charley how to post bills. He took to it like a duck to water. He didn't mind how much paste he spattered over himself. His one desire was to know how to do the job thoroughly. I am going to make him the greatest theatrical agent in the world."
Curiously enough, Haines lived to be a very old man, and in the later years of his life he was able to stick up the twenty-eight-sheet stands that bore in large type the name of the little chubby protégé he had introduced to the art of bill-posting back in the long ago.
At St. Paul Charles had opposition—a big musical event at Ingersoll Hall—and this immediately tested his resource. He got his printing posted in the best places, went around to the newspaper offices and got such good notices that John Dillon was inspired to remark that he had never had such efficient advance work. It is interesting to remember that at this time Charles Frohman was not yet eighteen years old.
Now came the first evidence of that initiative which was such a conspicuous trait in the young man. He had come back to see the performances of his company, and had watched them with swelling pride. Several times he said, and with pardonable importance:
"What we need is a new play. We must have something fresh to advertise."
The net result of this suggestion was that his brother obtained the manuscript of "Lemons," a comedy that, under the title of "Wedlock for Seven," had been first produced at Augustin Daly's New Fifth Avenue Theater in New York. A copy of the play was sent on to Charles to enable him to prepare the presswork for it, and it was the first play manuscript he ever read. "Lemons" vindicated Charles's suggestion, because it added to the strength of the repertory and brought considerable new business.