He was always playing some practical joke. With half a dozen members of the company he formed a little club which often had supper after the play. This club was the fountain-head of a thousand jests and pranks. On one occasion Charles suggested that for the sake of the novelty of the thing every member of the club have his head shaved. The group went to a barber-shop. Only one chair was vacant, however, and Charles Cushman got that chair. While his dome was being shorn of every vestige of hair Charles nudged the others and they crept away. When Cushman emerged, bald as a babe, he found himself alone. The joke was on him.
In his joke Charles was usually aided and abetted by Johnnie Rice, one of the many famous minstrels of that name. Rice could never resist the temptation to stroke long whiskers. Whenever the house was unusually big Charles took Rice out of the company for the first part and got him to assist him with the ticket-taking. Any spectator with a long facial hirsute growth was sure to have it caressed to the accompaniment of "Ticket, please."
Sometimes the men in the company, knowing of Rice's eccentricity, often watched the gallery for such a performance, and it invariably made them laugh. Once while the Mastodons were playing an engagement at the Olympic in St. Louis they were surprised to find Rice sitting in a front orchestra seat, wearing a long pair of Dundreary whiskers. He looked so solemn that every one on the stage burst into laughter. It almost broke up the performance. Charles had provided the whiskers.
It was on this minstrel tour that Charles Frohman gave the first real expression to his talents for publicity. Everything about a minstrel company was showy and flashy. So Charles originated a unique idea of establishing a reputation for solvency. He bought a small iron safe about three feet high. On it were painted in large gilt letters, "Treasurer, Haverly's Mastodon Minstrels."
In reality there was very little need for this safe, because "Jack" Haverly's constant and insistent demands for cash kept the company coffers stripped of surplus.
Charles saw in this safe a spectacular means of advertising. It was put conspicuously on the top of the first load of baggage that went to the hotel. He always engaged at least four men to unload it from the truck. It was then placed in a conspicuous position in the hotel lobby and invariably drew a comment like this:
"Gee whiz! That Haverly show has got so much money that it is carrying a safe to hold it."
This was precisely the response that Charles desired. No sooner was the safe unloaded in the lobby than Charles approached it with great ceremony, holding a bunch of one-dollar bills in his hand. This immediately attracted a crowd. With an admiring gallery, he would stow away the money. Just as soon as the crowd dispersed he would be back on the job removing this "prop" capital to where it was needed.
He was always alert to publicity possibilities. Among other things he organized a drum corps composed of volunteers who were only too glad to serve him. He inspired this corps to such proficiency that its marching and counter-marching became a feature of the parades. By diverting the drum corps to one part of the town and the parade to another, having them unite later on, he was able to attract two big street crowds and then bring them together at a common point.
All the while the boy was growing in responsibility. Without a murmur he assumed practically all the duties of manager. He arranged the parades, visited the newspaper offices, devised new numbers for the company, handled the money, and always remained serene, undisturbed, smiling, and optimistic.