—Shakespeare, As You Like It.
5. The Time to Choose a Title
Notwithstanding that the title is the first in position on the writer's script, as well as on the film as exhibited, it is frequently the last thing decided upon. A writer may have his theme well in hand, know every motive of every character, have settled to almost the minutest detail just how his scenes are going to work out as they unfold his story, yet, when he begins his first draft of the script, he may not have the slightest idea of what title he will eventually give it.
On the other hand, he may create a story from the title. Having hit upon an expression that suggests a story by starting a train of thought, he may find that it is directly responsible for the way in which he builds his plot; its very words suggest the nature of the story, and supply at least a suggestion of how it can be developed—they hint at a possible plot, suggest the setting, and show, almost as one might guess the theme of a novel by glancing for a moment at one of the illustrations, what the probable outcome of the story will be. Hence the expression becomes a natural title for the photoplay.
As an example of the foregoing, in "The Fiction Factory," by "John Milton Edwards," the author says that "the sun, sand and solitude of the country God forgot" did, or caused, or made something—just what does not now matter. The point is that those ten words supplied one of the present authors with not only titles for two of his photoplays, but with the plot-germ for the plays themselves. Both are stories of Arizona: "Sun, Sand and Solitude," and "In the Country God Forgot."
6. Choosing the Title Last
But you may decide to leave the naming of the story until after you have made the rough draft of both synopsis and scenario. Your story is told; you know the motives that have prompted your different characters to do what they have done; you know the scene; and you understand the theme, or motif—as the word would be used in music—which underlies the whole action. The question arises: To what do you wish to have your title call particular attention? If a woman, or a girl, has the leading part, and it is what she does in your play that really makes the story, it would be best to feature the girl and her deed of cleverness or daring in your title, as in "The Ranch Girl's Heroism," "A Daughter's Diplomacy," or "A Wife of the Hills." Or you may attach most importance to the locale of your story, the background against which the rest of your picture is painted, and call it, for instance, "A Tragedy of the Desert," "In the North Woods," "A Tale of Old Tahiti," or one of the titles of Arizona stories, just cited. Again, the interest in your story may be equally divided between two, or among three, people, as in "The Triangle," "The Girl and the Inventor," and "The Cobbler and the Financier." Note that every title here given is the actual title of a picture play which has already been released. Bear in mind, too, that many photoplays are released bearing poor, commonplace, and inappropriate titles, and the foregoing are not so much named as models as for the purpose of illustrating the specific point now being discussed—that the feature idea may often direct your choice after the story is worked out.
A great many comedies have titles which state a fact, or specifically make an announcement concerning what happens in the photoplay, as "Arabella Loves Her Master," or "Billy Becomes Mentally Deranged." Photoplays with such titles are, as a rule, the product of the European makers. Once in a while a dramatic picture will be given such a title, as "Tommy Saves His Little Sister"—a picture made in France—and "Annie Crawls Upstairs," the last a beautiful and touching picture by the well-known writer of magazine stories and photoplays, James Oppenheim, produced by the Edison Company. Again, there are more general titles exploiting the theme of the story, as "The Ways of Destiny," "The God Within," and "Intolerance." There are also symbolical titles, which have, naturally, a double meaning, playing upon an incident in the plot, as "A Pearl of Greater Price," and "Written in the Sand."
7. The Editor and the Title
Some successful writers have expressed dissatisfaction when editors have ventured to change the titles of their scripts after having accepted and paid for them. Doubtless some of these objections have been not without reason. Many editors and directors have, in the past, taken entirely too much upon themselves, in this and other respects taking liberties with the scripts received which, if known to the head of the firm, would have led to their being at least reprimanded. But in such studios, the editors, and especially the directors, worked for days at a time without having once come in contact with the head of the firm; as a result, they all did pretty much as they liked. During the last few months, however, changes have been made in every studio in the country, and at the present time the scripts that writers send in are not only handled much more carefully, but, if the title of a story is changed in the studio, there is usually a very good reason for so doing.