All. Peace, ho!
Ant. Moreover, he hath left you all his walks,
His private arbours, and new-planted orchards,
On this side Tiber; he hath left them you,
And to your heirs forever, common pleasures,
To walk abroad, and recreate yourselves.
Here was a Cæsar! When comes such another?
1 Ple. Never, never!—Come, away, away!
We'll burn his body in the holy place,
And with the brands fire the traitors' houses.
Take up the body.
2 Ple. Go, fetch fire.
3 Ple. Pluck down benches.
4 Ple. Pluck down forms, windows, anything.
[Exeunt Citizens, with the body.
Ant. Now let it work. Mischief, thou art afoot,
Take thou what course thou wilt!
To unify single, auditors into a crowd, express their common needs, aspirations, dangers, and emotions, deliver your message so that the interests of one shall appear to be the interests of all. The conviction of one man is intensified in proportion as he finds others sharing his belief—and feeling. Antony does not stop with telling the Roman populace that Cæsar fell—he makes the tragedy universal:
Then I, and you, and all of us fell down,
Whilst bloody treason flourished over us.
Applause, generally a sign of feeling, helps to unify an audience. The nature of the crowd is illustrated by the contagion of applause. Recently a throng in a New York moving-picture and vaudeville house had been applauding several songs, and when an advertisement for tailored skirts was thrown on the screen some one started the applause, and the crowd, like sheep, blindly imitated—until someone saw the joke and laughed; then the crowd again followed a leader and laughed at and applauded its own stupidity.