The service of the J. Walter Thompson Company covers all these functions of an advertising agency.
We have had a continuous experience of forty-six years in planning and carrying out advertising campaigns.
We have reached the stage of development where we know advertising as a swimmer knows the water.
Doesn't it seem good business to entrust your advertising to an agency that really knows?
J. WALTER THOMPSON COMPANY
New York: 44 East 23rd Street
Boston: 201 Devonshire Street
Cincinnati: First National Bank Bldg.
St. Louis: Odd Fellows Bldg.
Chicago: The Rookery
Cleveland: Swetland Bldg.
Detroit: Trussed Concrete Bldg.
Toronto: Lumsden Bldg.
London: 33 Bedford St., Strand
It should be noted that there are valid trade-marks that seem to be descriptive, and which no doubt convey to the purchaser the suggestion of quality, but which are not really descriptive, but merely suggestive. An example of this is "Hydegrade" as applied to fabrics. This word is a combination of "Hyde" (the name of the proprietor) and "Grade". The word, by virtue of its sound, brings to the mind the idea of "high-grade"—a very fortuitous circumstance, doubtless, in the opinion of the owners.