Table of Contents
| Chapter | Page | |
| Introduction | [7] | |
| I. | Digest of The Trade-Mark Law | [13] |
| Property in Trade-Mark Rests Upon Common Law | [13] | |
| Conditions of Registration | [14] | |
| Ten-Years Clause | [16] | |
| How to Apply for Registration | [17] | |
| Procedure of the Patent Office | [20] | |
| Registration in Foreign Countries | [23] | |
| Classification of Merchandise | [23] | |
| State Trade-Mark Laws | [25] | |
| II. | Essentials of a Valid Trade-Mark | [26] |
| Portrait of a Living Individual—When it may be Registered | [27] | |
| Trade-Mark Must not be Descriptive | [28] | |
| Trade-Mark Must not Misrepresent | [31] | |
| Trade-Mark Must not Resemble Previously Registered Mark for Same Class of Merchandise | [32] | |
| A Geographical Name is not Registrable | [34] | |
| Trade-Mark Must not Contain Red Cross Insignia | [36] | |
| Restrictions as to Registering Names | [37] | |
| Trade-Mark Must not be Fraternal Society Emblem | [39] | |
| Trade-Mark Must not Consist of Flag or Coat-of-Arms | [40] | |
| A Form, Color, a Shape, or a Material Not Registrable | [40] | |
| Trade-Mark Must not be Against Public Policy | [42] | |
| Affixation | [43] | |
| III. | Advertising Characters | [45] |
| IV. | Infringement | [52] |
| V. | Assignment | [69] |
| VI. | Trade-Marks in Canada | [73] |
| VII. | How to Devise a Trade-Mark | [76] |
Introduction
If you were to ask any dozen men among your acquaintances, or any hundred men, to name the greatest writer that has ever lived, the odds are perhaps as great as a hundred to one that every man would say "Shakespeare."
This virtual unanimity of opinion would not have its origin in a conscious comparison of authors and their works, for we might as well be frank with each other and admit that not more than one of us in a thousand has ever read enough of Shakespeare to form any opinion that would be worth listening to.
We take Shakespeare on faith.
We have been taught that Shakespeare was a transcendent genius, the greatest man that ever put pen to paper, and we believe it.
Shakespeare is in evidence on every hand. We quote him every day. He is well advertised. And, needless to say, his reputation as a writer is far greater to-day than when he lived over a wig-maker's shop in London, or even when his fortune had been made, and he had retired with his jig-saw coat-of-arms to the "lordly mansion" on the hill back of Stratford.