It is now practicable to register the name of any individual, firm, corporation or association—even if it is the name of the applicant—provided it is "written, printed, impressed or woven, in some particular or distinctive manner."
This name turns up when the time comes to hang the window shades.
A familiar example of the name of an individual used as a trade-mark is to be found on every Hartshorn shade roller, where the name "Stewart Hartshorn", written as an autograph signature, has been used for many years. The name "Huyler's", applied to confectionery, is another case of the same kind.
The name "John Wanamaker" has, by long usage in connection with a highly successful mercantile business, become the most valuable trade-mark in the department store world.
"Stewart Hartshorn", "Huyler's", and "John Wanamaker" are all common law marks, fully protected by the law of unfair trade.
A Trade-Mark Must Not Be any Design or Picture Adopted by a Fraternal Society as its Emblem
The intent of the law is to prohibit any individual from trading on the reputation of a fraternal order.
Registration was refused for the phrase "Knights of Labor" as a trade-mark on whiskey.